#India #Persistent Systems #Pune #AI Innovation #User Experience

Persistent Systems Launches Experience Transformation Studio

Persistent Systems, a global leader in digital engineering and enterprise modernization, has recently introduced its Experience Transformation (XT) Studio in Pune, India. This innovative space is designed specifically to empower businesses to craft transformative user experiences driven by artificial intelligence (AI). The studio aims to streamline workflows while maximizing quality and efficiency, ultimately enhancing outcomes across the product lifecycle.

In today's highly competitive landscape, companies are under immense pressure to deliver distinct digital experiences. However, many struggle to bridge the gap between sophisticated AI capabilities and the actual needs of users. Often, user experience is relegated to a secondary role or introduced too late in the development process, which leads to delays, rework, and fragmented solutions that offer disappointing returns on investment. The XT Studio seeks to address these challenges by embedding a human-centric approach at the core of all initiatives. This ensures that AI applications are not only functional but also intuitive.

The XT Studio integrates business strategy, UX consulting, and product engineering within an immersive environment that allows companies to design with and for AI, converting ideas into smart and engaging experiences. This holistic, results-driven model sets a new standard for digital transformation, merging human insight and technology to accelerate innovation and deliver long-term business value.

Moreover, the XT Studio serves as a co-innovation hub, gathering clients and partners to reimagine user journeys, creating optimal experiences that yield measurable results. Leveraging Persistent's expertise in experiential design and consulting, it embodies how the company aids its clients in accelerating profitability by aligning business goals with user expectations.

From concept to execution, the XT Studio offers a unique setting where clients can observe and engage with AI-powered methodologies driving end-to-end experience transformation. Its architecture features flexible workspaces that include:

• - Conceptual Approach and Workshop Areas: Structured environments for innovation sprints, journey mapping, and solution development.
• - UX Consultation and Collaboration Zones: Co-creation spaces for brainstorming, prototyping, and refining user experiences with hands-on involvement.
• - Immersive Experience Transformation Showcases: Industry-specific demonstrations that bring solutions to life, highlighting their business impacts.

Persistent has plans to expand the XT Studio locations to other key regions in India, the United States, Europe, and the APAC, aiming to attract top talent, partners, and clients to co-create the future of how people interact with technology.

Sandeep Kalra, CEO and Executive Director at Persistent, emphasizes that companies today compete as much on experiences as they do on products. He notes, “The XT Studio brings to life our robust platform-centric foundation and AI-driven strategy, where design thinking, cutting-edge technologies, and deep domain expertise converge. This enables our clients to challenge conventions, explore new ideas, and rapidly devise solutions that matter to both their businesses and end-users. For Persistent, this marks a new milestone in building platforms and talent that will shape the future of digital transformation.”

About Persistent Systems

Persistent Systems (BSE 533179 and NSE PERSISTENT) is a global services and solutions company that provides businesses across various sectors with AI-driven digital engineering and platform-based modernization services. With over 25,000 employees spread across 18 countries, the firm is committed to innovation and customer satisfaction. Persistent offers a comprehensive range of services, including software engineering, product development, data and analytics, customer experience transformation, cloud computing, and intelligent automation. The company is listed in the MSCI India index and is included in the major indices of the National Stock Exchange of India, such as Nifty Midcap 50, Nifty IT, and Nifty MidCap Liquid 15. Additionally, it is part of several indices on the Bombay Stock Exchange (BSE), such as the S&P BSE 100 and the S&P BSE SENSEX Next 50. Persistent is also recognized in the Dow Jones Sustainability World Index and achieved carbon neutrality, reflecting its commitment to responsible business practices and sustainability. In 2025, Newsweek and Plant A Insights Group designated Persistent as one of America's best workplaces for inclusion and diversity practices. As a signatory of the UN Global Compact, the company aligns its strategies and operations with universal principles related to human rights, labor, environment, and anti-corruption, taking actions that promote societal goals. Persistent has demonstrated impressive growth, with a 468% increase in value since 2020, establishing itself as the fastest-growing brand in IT services in the