#Spain #Huawei #Barcelona #SOLUM #Intelligent Retail

Overview of the Shop-in-Shop Smart Converged Network Solution

At the recent MWC 2026 held in Barcelona, Huawei and SOLUM unveiled their groundbreaking Shop-in-Shop (SiS) Smart Converged Network solution. Designed to enhance the efficiency of retail operations, this innovative solution integrates digital infrastructure with electronic price tags into a cohesive platform. By doing so, it offers global retailers a scalable and cost-effective framework for establishing efficient sales networks.

Key Features of the Solution

This Shop-in-Shop technology is pivotal for businesses to adapt swiftly to consumer demands in high-traffic environments like shopping malls, airports, and trade shows. It leverages a unified platform that seamlessly connects SOLUM's Newton electronic price tags with digital signage displays, facilitating a smooth information flow. This is particularly beneficial for pop-up shops, restaurant operations, and brand specialty stores seeking independent solutions without the need for extensive internal infrastructure.

The central innovation of this solution lies in its use of a single gateway that operates across LTE, Wi-Fi, and electronic price tags. This eliminates the necessity for dedicated access points solely meant for the price tags, streamlining setup and reducing installation times significantly. The plug-and-play features enable quick deployment with pre-integrated setups, while the independently secure network architecture ensures robust operation. Such capabilities allow retailers to reduce total ownership costs by as much as 55%, with potential savings of up to 33% for larger retail environments.

Real-Time Content Management

This cutting-edge network offers real-time content updates across retail environments globally. Retailers can manage and synchronize promotional updates instantaneously, allowing them to respond dynamically to marketing strategies and customer engagement. The low latency of the system ensures that updates reach all stores almost instantly, a crucial factor for maintaining brand consistency.

Insights from Industry Leaders

Hoy-Jin Lee, Senior Vice President of SOLUM Europe, highlighted the synergy between Huawei and SOLUM, stating, "We have developed an All-in-One Retail Infrastructure Platform that unifies digital infrastructure and electronic price tags into one scalable and cost-effective architecture. This solution drastically reduces operational costs for retailers."

As part of Huawei’s ongoing commitment to intelligent retail, the partnership with SOLUM will continue to foster innovations, exploring the use of artificial intelligence in retail spaces and further enhancing integration in the digital transformation of the industry.

Conclusion

The Shop-in-Shop Smart Converged Network represents a significant step forward in the retail sector, enhancing operational capabilities and paving the way for smarter business practices. With the integration of advanced technologies, Huawei and SOLUM are setting new standards for how retailers manage their operations, providing them with the tools necessary for navigating the competitive landscape of modern retail. As we move forward, this collaboration promises to bring forth even more innovations that will accelerate the digital transformation in the retail sector.