#USA #New York #Lacey Chabert #Maybelline #Dustin Milligan

Maybelline Kicks Off the Holidays with a Microdrama

This holiday season, Maybelline New York has unveiled an inventive five-part microdrama titled Maybe This Christmas, featuring beloved actors Lacey Chabert and Dustin Milligan. Both stars gained fame from a popular festive film last year, and their reunion is set to enchant fans. This microdrama is tailored to fit into the rising craze for shorter, more digestible narratives while embodying the timeless charm associated with holiday tales.

A Fresh Take on Holiday Narratives

Maybe This Christmas delights the viewers with a playful spin on typical holiday romance. It captures the budding chemistry between two neighbors who share flirtatious moments from their windows in New York City. What begins as a warm winter romance eventually spirals into a gripping story that probes themes of love, perception, and hidden truths. As the episodes progress, audiences will be left to ponder if Lacey is concealing more than just her dark circles, thanks to Maybelline’s Instant Eraser Concealer.

Yasmin Dastmalchi, President of Maybelline U.S., expressed her excitement, stating, “This season, we aim to provide a fresh storytelling experience with Maybe This Christmas. Integrating our Instant Eraser Concealer into the narrative allows us to highlight a product that our consumers adore in a lively, innovative manner.”

Creative Collaboration with Ryan Reynolds

The microdrama was created in collaboration with Ryan Reynolds' entertainment firm, Maximum Effort, known for emboldening creative storytelling. This project highlights Maybelline's renowned Instant Eraser Concealer, a product celebrated for its superior coverage, hydrating formula, and seamless blendability. With a buildable medium-to-full coverage that lasts up to 12 hours, this concealer aims to cater to various skin types without creating a cakey look.

Lacey Chabert described the magic of holiday storytelling, stating, “Collaborating with Dustin to bring this microdrama to life has been such a rewarding experience. Maybe This Christmas provides a perfect short escape for the festive season. The creativity from Maybelline in this campaign is truly exciting, and I am so eager for everyone to watch this story unfold.”

Where to Watch

The trailer for Maybe This Christmas and the complete microdrama series can be viewed on Maybelline’s YouTube channel and will also debut on TikTok. The series is set to premiere on ReelShort on December 2.

As the world's leading cosmetic brand, Maybelline New York is available in over 120 countries. By merging advanced formulas with the vibrant spirit of New York City, Maybelline's mission is to provide innovative and accessible cosmetics for everyone.

In addition to their product launches, the brand is committed to social responsibility, having introduced the Brave Together initiative to help combat mental health issues globally. They aim to donate $10 million over the next five years to support various organizations dedicating efforts toward mental health awareness.

Through this holiday microdrama, Maybelline not only entertains but also reinforces its position as a staple in the lives of many makeup consumers, ultimately crafting a narrative that resonates with the joy and spirit of the season.