#USA #New York #Digital Twin #Hanshow #NexShelf

Hanshow Unveils NexShelf at NRF 2026

In a significant development in the world of retail technology, Hanshow, a prominent global leader in Retail Tech, has officially launched NexShelf at the NRF 2026 conference. This next-generation intelligent shelf solution is a game-changer, designed to convert regular shelves into dynamic data engines that revolutionize the way retailers manage their products in real-time.

A Transformative Approach to Retail Shelving

For decades, retail shelves have served as the primary decision-making point in stores. However, they have often remained among the least digitized areas within retail spaces. NexShelf addresses this long-standing issue by integrating ultra-precise positioning, AI-driven analytics, and a hybrid open connectivity architecture. This innovation transforms each retail shelf into a measurable and dynamic digital asset.

The Foundation of the Digital Twin Store

In order for a digital twin to deliver value, it must accurately mirror the physical store's real-time status. NexShelf provides the necessary data to achieve this goal. Utilizing Nebular Ultra electronic shelf labels and Hanshow’s N5 AI camera, NexShelf enables precise product tracking with centimeter-level accuracy across the store. Each shelf and item becomes a precise spatial reference point, ensuring accuracy levels exceed 95%. This real-time location ability empowers retailers to quickly identify misplaced or missing products, verify compliance with planograms, and detect genuine stock shortages without relying on manual checks or further AI training at the SKU level.

Open, Hybrid, and Scalable Connectivity

NexShelf is built upon a bimodal communication architecture that combines Hanshow's proprietary low-power HiLPC protocol with Bluetooth support and open integration capabilities. This design guarantees high reliability in dense commercial environments while also allowing for long-term openness and easy connectivity to third-party systems, cloud platforms, and future in-store technologies.

By lowering energy consumption and simplifying infrastructure, NexShelf offers one of the lowest total cost of ownership (TCO) solutions for large-scale shelf digitalization, making advanced shelf intelligence economically achievable for all retail networks.

From Shelf Data to Operational Intelligence

Beyond mere detection, NexShelf incorporates AI to transform collected data into actionable insights. Retailers can shift from post-analysis to real-time execution, which boosts team productivity, minimizes lost sales, and rapidly optimizes pricing and promotional strategies. NexShelf also features 3D visualization of shelves and digital twin rendering, allowing in-store teams, headquarters, and brand partners to view shelf execution in real-time. This visual layer creates a direct link between physical reality and digital operations, establishing shelf data as a common language between retailers and brands.

Paving the Way for the Future of Retail

Shiguo Hou, CEO of Hanshow, states, "NexShelf is not just a smart shelf solution; it forms the data foundation of our store digital twin. By rendering shelf status visible, measurable, and actionable, we empower retailers and brands to shift from assumptions to facts and from reactive operations to proactive decision-making."

NexShelf stands as the cornerstone of Hanshow's digital twin store solution, connecting smart in-store hardware with cloud-based SaaS services. Eventually, NexShelf will integrate with other in-store technologies, such as smart carts and automation systems, to create a scalable platform dedicated to operational excellence, retail media, and data-driven growth.



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