#USA #New York #Luxury Group #Sotheby's #Marriott

A New Era in Luxury Travel and Collectibles

The Luxury Group, part of Marriott International, has taken a bold step in redefining the crossover between luxury travel and high-end collectibles. In a groundbreaking move, they have expanded their collaboration with the prestigious auction house Sotheby's. This initiative, aptly named "Iconic Pieces, Extraordinary Experiences," is set to excite both collectors and travelers alike.

In December, following the successful launch earlier this year, the two luxury titans will unveil exclusive experiences at The Luxury Sales event in New York. This particular auction promises to merge the realms of art and travel in ways never seen before, allowing individuals to explore their passions through a curated mix of world-class hospitality and collectible art.

Exclusive Auction Offerings

The partnership introduces two unique auction experiences that underscore their commitment to exceptional tourism and fine art:

1. Geneva Grandmasters: A Watchmaking Odyssey Curated by The Ritz-Carlton
Watch aficionados will have the opportunity to bid on an immersive experience at The Ritz-Carlton Hotel de la Paix in Geneva. This luxurious package includes a hands-on workshop with master watchmakers from the renowned brand Girard-Perregaux, exclusive access to limited-edition timepieces, and a private culinary experience at the Villa Girard-Perregaux in La Chaux-de-Fonds. What’s special about this offering is that it marks Marriott's first inclusion of an experience within a live auction setting, set against the backdrop of Sotheby's Important Watches sale on December 6.

2. A Taste of France: An Epicurean Voyage Curated by The Luxury Collection
Guests are invited to immerse themselves in the culinary delights of France by staying at the iconic Prince de Galles, a Luxury Collection Hotel in Paris. This experience includes a guided journey to Champagne Lallier's historic Maison in Aÿ, where participants will savor exquisite harvests, and an afternoon tea with the prominent chef Laila Gohar, known for her artistic culinary creations that harmonize food and art. This package is part of the Finest Wines auction, available for online bidding until December 10.

Shared Vision and Future Collaborations

According to George Hammer, Marriott's Global Head of Luxury Marketing, this collaboration with Sotheby's reflects a mutual understanding that true luxury involves both tangible and experiential elements. Hammer stated, "Our aim is to continue exploring the interplay of art and travel through experiences that not only celebrate our audience's passions but ignite deeper connections with artistry."

Furthermore, Eléonore Dethier, Sotheby’s Global Head of Partnerships, expressed excitement about the unique fusion that this partnership brings. By blending Sotheby's expertise in luxury collectibles with Marriott's outstanding hospitality, clients will enjoy memorable moments that transcend traditional luxury, adding value to their experiences.

With these offerings, guests can expect not just auctions, but a holistic luxury experience that encapsulates culinary mastery, craftsmanship, and the allure of travel.

Looking Ahead

As we approach 2025, both the Luxury Group and Sotheby's are eager to expand upon this partnership with additional offerings that cater to broader audiences and markets worldwide. Collectors and adventurers can stay updated by checking the Sotheby's website for details regarding future Luxury Sales and unique experiences.

In the modern luxury landscape, where personal growth and indulging passions take center stage, Marriott International's Luxury Group and Sotheby's have set a high bar. They are not just crafting experiences; they are defining the future of luxury travel, one unique auction at a time.