#Tokyo #HIKKY #Virtual Market #Mondamin

Earth Pharmaceutical's Dubbed Launch at the Virtual Market 2025 Winter

Earth Pharmaceutical Inc. is set to make its debut at the world's largest metaverse event, the Virtual Market 2025 Winter, organized by HIKKY from December 6 to 21, 2025. This year's event promises to be a grand affair as over 1.35 million visitors are expected to attend this incredible spectacle. With the recently revamped mouthwash brand, Mondamin, as the centerpiece of the exhibition, attendees will have fun while learning about oral care.

Background of the Exhibition

As awareness of oral care rises in Japan, driven by government initiatives such as nationwide dental checkups, it was revealed that many people feel that brushing alone is insufficient for maintaining dental health. A recent survey conducted by Earth Pharmaceutical revealed alarming results; approximately 14 million individuals are not utilizing mouthwash or dental floss, realizing the need for better self-care but failing to act on it. In light of this, Earth Pharmaceutical aims to introduce the newly renovated Mondamin to a broader audience, especially targeting younger demographics through engaging metaverse campaigns. The Virtual Market attracts predominantly users in their 20s and 30s, making it an ideal platform for product awareness and knowledge-sharing via immersive experiences that traditional media can't achieve.

Exhibition Highlights

Mouth Cleaning Challenge Game

At the