#Japan #Kyoto #Matcha #Meiji #Entokuin

Experience the Fusion of Tradition and Flavor

Meiji Co., Ltd., under the leadership of President Bunjiro Yao, presents a remarkable event on October 9-10, 2025, at the historical Entokuin temple in Kyoto. This sampling event will showcase the delightful "Meiji Essel Super Cup Matcha" ice cream, not only providing visitors with a taste of this exquisite treat but also immersing them in the serene atmosphere and stunning surroundings of the temple.

Historical Significance

The choice of Entokuin for this special event is not arbitrary. This temple is linked to Lady Nene, the wife of Toyotomi Hideyoshi, a renowned figure in Japanese history who played a significant role in promoting matcha culture. The event is a tribute to her legacy, aiming to celebrate and disseminate the rich tradition of matcha. Visitors dressed in yukata will assist guests in multiple languages, ensuring everyone enjoys a memorable experience.

Free Samples and Special Souvenirs

During this two-day event, attendees will be treated to free servings of the flavorful "Meiji Essel Super Cup Matcha," adorned with decorative gold leaf for an added touch of elegance. The first 300 guests—150 each day—who share their experience on social media will receive a commemorative aluminum spoon, creating tangible memories of their visit.

Guests can personally sprinkle the gold leaf onto their ice cream, enhancing the enjoyment and offering an interactive element to the tasting experience. This initiative emphasizes the delightful nuance of enjoying high-quality matcha ice cream, especially for international tourists who might be discovering this classic Japanese flavor for the first time.

Event Details

• - Dates: October 9-10, 2025
• - Time: Temple opens from 10:00 AM to 5:00 PM; ice cream distribution from 10:00 AM to 5:30 PM.
• - Location: Entokuin Temple, 530 Koharabashitamachi, Higashiyama Ward, Kyoto City
• - Estimated Quantity: 500 servings per day, totaling 1000 servings over two days.
• - Item Provided: "Meiji Essel Super Cup Matcha" (200ml) and special aluminum spoons.

Please note that distribution will cease once the samples are exhausted. Guests are limited to one serving each, and operational hours may change based on crowd conditions. In case of inclement weather, the scale of the event might be adjusted, or it may be canceled altogether. For updates, follow the official social media channels of "Meiji Essel Super Cup."

Wrapping Taxi Experience

In addition to the sampling event, from October 9 to October 31, a specially designed wrapping taxi will operate in Kyoto to celebrate this occasion. This unique taxi, adorned with the designs of "Meiji Essel Super Cup Matcha," not only features distinctive external artwork but also has custom floor mats and seat covers, allowing passengers to enjoy the free matcha ice cream served within the vehicle. There will be only one wrapping taxi running during this period, providing a rare opportunity for riders to enjoy this unique experience while exploring the charming cityscape of Kyoto.

• - Operating Period: October 9-31, 2025.
• - Coverage Area: Within Kyoto City.
• - Quantity: Only one taxi available.
• - Items Provided: Complimentary "Meiji Essel Super Cup Matcha" (200ml).

Passengers will be required to pay the regular fare, but they will be able to delight in the complimentary ice cream during their ride.

Whether you are a matcha aficionado or simply seeking a unique cultural experience in Kyoto, this event promises a delightful fusion of history and flavor. Be sure not to miss this unique opportunity to engage with Japanese culture and savor the famous matcha ice cream by Meiji, all set within the historic atmosphere of Entokuin temple.