#Japan #Tokyo #stroller #Bugaboo #Butterfly 2

Introducing the Bugaboo Butterfly 2

On June 3rd, Bugaboo, the Dutch premium parenting brand renowned for pioneering baby and child care products, will launch the much-anticipated Bugaboo Butterfly 2 stroller. After three years of dedicated development, this new model reflects their commitment to quality, design, and environmental responsibility in the modern family lifestyle. Designed in the Netherlands—a country often lauded for having the happiest children according to UNICEF—the Bugaboo Butterfly 2 aims to balance aesthetics with usability and comfort.

Enhanced Features for Modern Families

Unlike its predecessor, the Butterfly 2 has been meticulously crafted to cater to the evolving needs of parents and their children, featuring enhanced functionality, smart storage solutions, and ergonomically designed spacious seating. The reclining capability of the seat has been optimized, allowing an upright sitting position and a fully flat recline, making it suitable for newborns. Additionally, its compactness and innovative folding mechanism allow for effortless storage and transport, making family outings more enjoyable and manageable.

Alessandra Elia, Bugaboo’s CMO, emphasizes the transformational power of day-to-day outings with children, stating, "With Bugaboo Butterfly 2, each trip becomes an adventure that strengthens family bonds." This new stroller is designed to enhance comfort and accessibility, ensuring that families can focus on creating memories together while on the go.

Travel-Friendly Innovation

Bugaboo Butterfly 2 sets a new standard for travel strollers, focusing on ease of use and convenience. With a lightweight frame weighing only 7.3 kg, it combines robust safety features for children while ensuring an easy carrying experience for parents. The fully adjustable reclining seat, spacious storage basket, and large wheels with full suspension make it ideal for various terrains—from city streets to cobblestones.

Moreover, the stroller integrates features such as a shoulder strap for easy carrying and one-handed folding that allows parents to quickly collapse the stroller when transitioning from one place to another. Designed for optimal performance and comfort, it caters to children’s developmental needs, promoting a natural sitting posture that supports their growth.

Pioneering Sustainability

In addition to its focus on comfort and usability, the Bugaboo Butterfly 2 also raises the bar for sustainability in stroller design. Achieving a 37% reduction in CO₂ emissions compared to its predecessor, the stroller is crafted from bio-based plastics, 60% recycled aluminum, and PFAS-free fabrics. With its repairable and upgradeable design elements, Bugaboo—recognized as a B-Corp™—continues to prioritize ethical production practices and environmental awareness.

The Butterfly 2 exemplifies Bugaboo's ongoing commitment to high-quality, sustainable products that prioritize both people and the planet. Its advanced design reflects a harmonious balance between innovative features and mindful sourcing.

International Acclaim

Before its official release, the Bugaboo Butterfly 2 was already celebrated with the prestigious RED DOT Best of the Best award for 2025, honoring its commitment to design excellence and sustainable practices. Designed to accommodate the demands of modern family life, the stroller promises to be a powerful tool in enriching family adventures.

Release Schedule and Events

Mark your calendars! Pre-orders for the Bugaboo Butterfly 2 will begin on June 3rd through the Mitsukoshi Isetan online store. Immediately after, there will be an exciting pop-up event at the Isetan Shinjuku store, allowing families to experience the new stroller first-hand.

Additional events, such as special presentations and experience sessions at locations like the upcoming Kansai Expo 2025, will further engage and educate prospective buyers, keeping them connected with the brand.

Conclusion

With the Bugaboo Butterfly 2, family outings become easier, more comfortable, and sustainable—reflecting the changing values of modern parenting. Stay tuned for this revolutionary stroller that promises to redefine family adventures for years to come.