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Plusgrade's Innovative Avios Subscription Service for Finnair Plus Members

On July 3, 2025, Plusgrade, a global leader in revenue enhancement solutions, and Finnair, the flag carrier airline of Finland, proudly announced the launch of a pioneering Avios subscription service. This service allows Finnair Plus members to collect Avios points in a brand new, convenient way that is designed to enhance loyalty and streamline the reward process for frequent travelers.

The New Subscription Model

Finnair has introduced both monthly and annual subscriptions, providing its members with the opportunity to boost their Avios balance automatically, without any additional hassle. This flexible subscription model not only caters to the financial needs of travelers but also empowers them emotionally, assuring them that they are accumulating enough points for their future travel dreams. By choosing from monthly or yearly plans, members can select the subscription that best fits their individual lifestyle and travel plans.

According to Ken Harris, founder and CEO of Plusgrade, “Subscriptions offer a smarter way to travel better and faster. They make it easier for people to benefit from their loyalty program without requiring substantial effort.” This statement underscores the core idea of effortless accumulation of rewards that can be enhanced through this subscription initiative.

Creating a Seamless Customer Experience

The Avios subscription service is not designed just for the sake of convenience; it’s about creating a seamless customer experience. Whether users are saving for a dream getaway or simply want to ensure they have sufficient loyalty points when they need them, this service meets their needs reliably and predictably. The subscription automatically increases the amount of Avios collected, allowing travelers to plan their upcoming reward trips or upgrades with confidence.

Pekka Antila, Head of Customer Loyalty at Finnair, expressed enthusiasm about this new service, stating, “We are pleased to offer our members an easy and flexible way to build their Avios balance. This subscription model reflects our commitment to providing value and comfort to Finnair Plus members on a daily basis.”

Benefits of the Avios Subscription

The Avios subscription comes with additional perks such as the best available rates for points collection, allowing members to accumulate their rewards at the most advantageous pricing available. Additionally, with the option of paying monthly or opting for an annual subscription to gain extra savings, the model proves to be incredibly versatile. It assists members in planning their next travel adventure according to their preferences, seamlessly integrating into their priorities and travel aspirations.

The strategic partnership between Plusgrade and Finnair not only strengthens Finnair’s loyalty program but also expands the opportunities available for its members, ensuring an enriching experience in their travels.

About Finnair

Finnair is a network carrier specializing in passenger and cargo traffic between Asia, North America, and Europe. Known for their unique offering of year-round direct flights to Lapland, Finnair has been recognized for 14 consecutive years as the best airline in Northern Europe by Skytrax. As a proud member of the Oneworld Alliance, the airline is committed to delivering exceptional service across its extensive network. Finnair Plc’s shares are listed on the Nasdaq Helsinki.

About Plusgrade

Founded in 2009 and headquartered in Montreal, Plusgrade is a key player in driving supplemental revenue across the global travel sector. With over 250 companies, including airlines, hotels, cruise lines, rail transportation, and financial services, relying on Plusgrade’s innovative solutions, the company has leveraged billions of dollars in new revenue opportunities while enhancing the travel experiences for millions of passengers and guests.

To learn more about Finnair’s Avios subscription service, visit their official webpage.