#Japan #K-Beauty #Shibuya #Shibuya Loft #JUNGSAEMMOOL

JUNGSAEMMOOL's Exciting New Product Popup at Shibuya Loft

Korean makeup artist brand JUNGSAEMMOOL is thrilled to announce its Popup Event celebrating new products designed for a long-lasting summer makeup glow! From April 17 to April 30, 2026, visitors can immerse themselves in this exciting event located at the 2nd floor event space of Shibuya Loft.

As the temperatures rise, so too does the need for makeup that withstands the sweat and humidity. This popup features three innovative products tailor-made for commitment to a fresh, long-lasting appearance, including the Essential Mool Micro Fitting Mist, Prolasting Finish Powder #Bear Blur, and Essential Mool Ultra Setting Fixer. The special event showcases the brand’s commitment to flawless makeup that lasts while enhancing your natural beauty.

In addition to these new offerings, visitors will find two brand new shades of the popular Essential Skin Nuder Cushion – Fair Rose and Rose Light – available exclusively during the popup window.

Special Gifts and Events

To add to the excitement of this unique shopping experience, JUNGSAEMMOOL has prepared six special events and gifts available to all participants. When you purchase any product at the popup, you’ll be eligible for exclusive gifts such as key charms and mini cosmetics.

• - Event 1: Buy one item to receive a key cap keyring, a sticker, and two original parts.
• - Event 2: Spend over 3,000 yen and receive a metal mirror keyring.
• - Event 3: Spend over 6,000 yen and get a silver mini bag.
• - Event 4: Spend over 7,000 yen and receive a mini cushion in the shade #Fair Light.
• - Event 5: Every visitor receives a sachet of Skin Setting Base.
• - Event 6: Follow us on Instagram and share our story to receive a mini cream.

This is an event you won't want to miss!

Visit Us!

Popup Details:

• - When: April 17 (Fri) – April 30 (Thu), 2026
• - Open: Everyday from 11:00 AM to 9:00 PM (Hours may change based on conditions)
• - Where: 2nd Floor Popup Store Event Space, Shibuya Loft, 〒150-0042, 21-1 Udagawacho, Shibuya, Tokyo

Important Notes

• - Please note that there may be restrictions on entry due to crowd management. We kindly ask that you refrain from arriving too early to ensure everyone's safety.
• - Gifts and prizes are limited and may run out quickly.
• - Prize contents may change without notice.

About JUNGSAEMMOOL

Founded by renowned makeup artist Jung Saem Mool in 2015, the brand emphasizes the concept of “Finding Beauty Unique to You.” Known for championing K-BEAUTY, it made its way to Japan in 2022 and has since become a beloved label nationwide. As the pioneer of transparent makeup, Jung Saem Mool’s expertise combines advanced techniques with a focus on helping individuals discover their ideal beauty rather than simply following trends.

In addition, the brand has gained further recognition through participation in reality shows such as JUST MAKEUP on Netflix, showcased in collaboration with the team behind the hit series Black and White Spoon – Cooking Class War.

For more updates, follow us on Instagram @jsmbeauty_official_jp or on X @jsmbeauty_jp.