#Japan #golf apparel #Kobe #VIVA HEART #GO! GO! SUMMER

VIVA HEART’s Summer Extravaganza: The GO! GO! SUMMER CAMPAIGN

As the sun beckons golf enthusiasts to the greens, VIVA HEART, a vibrant golf apparel brand, is thrilled to announce its exciting GO! GO! SUMMER CAMPAIGN, set to kick off on May 15, 2026. Under the banner of "Making Golf More Colorful," this campaign promises to enhance your golfing experience with a burst of summertime cheer and style.

What to Expect

This two-month celebration spans from May 15 to June 25, featuring various campaigns to keep the momentum alive throughout the summer. The campaign is designed to make golf a vibrant experience, offering an array of stylish items that will liven up any golfer's wardrobe. During this period, customers can revel in promotions across VIVA HEART's direct stores, its official online store, and select Victoria Golf locations, particularly the store at Kobe Harborland.

Engaging with the Community

One of the highlights of this campaign is the popup events occurring at nine GOLF FIVE locations throughout Japan. This initiative aims to introduce the charm of VIVA HEART's apparel to those who have yet to engage with the brand, providing a tactile experience to potential customers. VIVA HEART aims to showcase a unique “colorful and positive golf style” through these popups, allowing attendees to connect with fellow golf lovers and families, no matter their skill level. Such events serve as a wonderful opportunity for them to see and feel the actual products while enjoying the lively atmosphere.

Campaign Details

Phase One: Kick Off with Exclusive Gifts!

From May 15 to May 31, customers who spend 16,500 yen or more (approximately $150) will receive a complimentary knit iron cover. This promotional item is perfect for adding a touch of flair to your golfing gear and is sure to make for a stylish round of golf.

Phase Two: Gather for the POPUP PARTY EVENT!

The fun continues in June with a popup party event at various GOLF FIVE stores from June 1 to June 25. Customers spending 8,800 yen or more (roughly $80) will be gifted an exclusive marker charm, a beloved item crafted to evoke joy and add to the golfing experience. This stage of the campaign emphasizes sociability and kinship among golfers, providing a festive environment where both seasoned and novice golf players can bond over their shared love for the game.

Featured Items and Exclusives

VIVA HEART takes pride in its association with EVEN, a prominent golf and lifestyle magazine. They will present some highlighted pieces from the July edition of the magazine, bringing forth must-have items perfect for summer golfing. Expect to see striking shirts and shorts priced around 17,600 yen and 14,300 yen, respectively, showcasing high fashion alongside functionality.

About VIVA HEART

Founded in 2001 in Kobe, JAPAN, VIVA HEART seeks to change the perception of golf apparel, elevating it from merely functional to fashionable, aligning with their vision of injecting elegance and playfulness into golf. The brand embodies a spirit of positivity, aiming to cater to a wide demographic, from beginners to professional players.

With a mission to cultivate joy through collaborations, VIVA HEART continues to be a beacon of vibrant golf fashion, democratizing its essence while inspiring players across all skill levels.

Connect with Us!

For those interested in browsing the latest designs or learning more about the brand, visit the official website at GRIP INTERNATIONAL or check out their community on Instagram: @vivaheartofficial. Join the wave of colorful golfing this summer!