#Japan #Tokyo #Hakuhodo DY ONE #AI Hack #ONE-AIO Lab

Introduction

In an impressive strategic move, Hakuhodo DY ONE, headquartered in Tokyo, Japan, has officially launched its new initiative, the ONE-AIO Lab. This innovative research laboratory aims to delve deeper into AI Optimization (AIO), specifically focusing on enhancing brand information displayed in AI-powered search engines. The lab will be led by Takayoshi Nobosuke, with Daisuke Nakamichi serving as the technical advisor from AI Hack, a prominent AI optimization startup.

As the adoption of conversational AI rapidly transforms how individuals collect information and how brands are recognized, the need for strategic alignment with AI systems has never been more critical. Companies face the challenge of adapting to increasing zero-click searches, shifts in search queries, and variances in organic search traffic. This has made it essential for businesses to ensure that their information is accurately perceived and presented by AI. Hence, efforts towards AIO are becoming a vital priority.

Escalating Challenges in AI Optimization

The proliferation of AI technologies has resulted in enhanced efficiency in information gathering and deeper insights. However, this shift also comes with a pressing compulsion for companies to act strategically in order to prevent brand damage arising from inaccurate or outdated information. By effectively communicating fresh and reliable content, firms can strengthen their credibility in the digital landscape.

Hakuhodo DY ONE has taken significant strides through various tests in cooperation with AI Hack, leading to invaluable insights into AI search algorithms and AIO principles. The establishment of the ONE-AIO Lab signifies a pivotal moment in the journey towards collating these insights, proprietary knowledge, resources, and expert talent, all aimed at accelerating the development of AIO solutions.

Objectives of ONE-AIO Lab

The ONE-AIO Lab is envisioned as a specialized R&D entity dedicated to brand information optimization within AI searches. Utilizing tools provided by AI Hack, the lab will focus on visualizing brand information presentation, evaluating AI-generated responses, formulating effective communication strategies, and conducting research on search algorithms. In doing so, it aims to develop advanced solutions that provide businesses with strategies most suited for effective information dissemination, ultimately enriching brand value in this AI-centric era.

AI Hack: A Partner in Innovations

Founded with a keen focus on AI Optimization, AI Hack aims to reshape the digital marketing landscape. Unlike traditional SEO, AIO emphasizes optimizing how brand information is displayed and referenced in generative AI platforms such as ChatGPT and Gemini. AI Hack offers SaaS tools and consulting services, assisting companies in improving visibility through structured data management, prompt analysis, and search performance visualization.

Key Personalities Behind the Lab

Daisuke Nakamichi, the CEO of AI Hack, has a wealth of experience in data business development through his associations with companies like Softbank and Yahoo. Since founding Priv Tech in 2020, he has supported businesses with privacy compliance and security strategies. His latest venture, AI Hack, focuses on providing companies with tools to enhance visibility in AI-driven responses and references.

On the other hand, Takayoshi Nobosuke serves as the head of the SXO Solutions Department at Hakuhodo DY ONE. His journey in SEO began in 2010, where he gained extensive experience managing large-scale SEO projects across various industries. He possesses both technical skills in site creation and consulting expertise, having earned recognition as an official ambassador for Ahrefs in Japan.

Closing Thoughts

As Hakuhodo DY ONE moves forward with the establishment of the ONE-AIO Lab, it represents an essential step towards adapting to the evolving landscape of AI and digital marketing. By harnessing the collaborative expertise of both Hakuhodo and AI Hack, the lab aims to develop cutting-edge strategies that enhance brand visibility and reliability during this transformative era, ensuring long-term growth and success for businesses in the age of AI.