Ora2me Launches New CM Featuring Riko Yagi as Mini Yagi-chan

Ora2me Unveils New Commercial Featuring Riko Yagi as Mini Yagi-chan

Ora2, the leading brand in whitening toothpaste sales by Sunstar Group, has launched its fresh commercial on September 19, 2025. This advertisement encapsulates the brand's message, "Enjoyable oral care transforms daily routines into positive habits," showcased through the character Mini Yagi-chan, played by the talented actress Riko Yagi. The campaign aims to promote an uplifting lifestyle where every individual can shine with confidence.

The theme of the new CM, titled "Ora2me: Enjoy as You're Protected," features Riko portraying a heroic figure who fights against stains, embodying the spirit of cheerful, everyday oral hygiene. Accompanied by upbeat music, Riko’s engaging toothbrush dance visualizes the battle against tooth stains, encouraging viewers to embrace their favorite drinks, like coffee and tea, without worries.

Concept and Storyline of the New CM

“Ora2me: Enjoy as You're Protected” conveys the mantra of "Daily, Ongoing, Positive Aura." The commercial not only highlights Riko’s captivating performance but also showcases the innovative product features of Ora2's stain-fighting toothpaste and toothbrushes. With vibrant visuals and a catchy rhythm, the ad illustrates how a simple habit like brushing can yield a significant impact on one’s mood and confidence.

Behind the Scenes

The creation of this commercial brought together a dynamic team eager to support Riko in her portrayal. Mini Yagi-chan's costume was uniquely designed in colors inspired by Ora2 products, generating excitement among the crew who complimented Riko for her splendid look. The set buzzed with creativity, epitomizing a collaborative spirit in the process of filmmaking.

Riko Yagi's Insights

In an interview, Riko shared her thoughts about the commercial:

- What are the highlights of this CM?

"The core of this CM centers around protecting teeth from stains, which I aimed to convey through my dance. There’s a vibrant collection of Mini Yagi-chan characters performed by me, each shot individually, bringing an authentic flair to the piece. Don't miss the subtle differences in our movements!"

- How did you find the new flavor ‘Honey Lemon Mint’ launched in September 2025?

"It perfectly balances a zesty lemon freshness with honey's sweetness, offering a unique flavor. It feels almost like brushing with dessert! The refreshing sensation afterward keeps me coming back for more!"

About Riko Yagi

Riko Yagi was born on July 7, 2001, in Shiga Prefecture. She began her career in modeling at the age of 14 after winning the Grand Prix at the Ageacross Model Audition. From becoming Miss Seventeen and modeling for Seventeen magazine to starring in films and dramas like Netflix's “First Love” and NHK's “Otonari ni Ginga,” Riko has continuously risen in prominence, becoming a sought-after actress and model.

Product Overview

Ora2me Stain Clear Paste, a medicated toothpaste, effectively removes stains while restoring the natural whiteness of teeth. Its unique formula is reinforced with fluoride, dedicated to giving you confidence in your smile while maintaining oral health.

Ora2me’s toothbrushes are specially designed for stain removal, including:*

- Stain Clear Toothbrush: Targeted for effective stain removal.
- Miracle Catch Toothbrush: Designed to capture plaque for a smooth finish.
- Spiral Catch Toothbrush: Ensures a thorough clean between teeth using innovative tip cuts.

Moreover, the compact portable kits and travel sets provide stylish and handy solutions for those on the go, merging health with convenience.

Ora2 aims to deliver high-quality products aligned with societal standards, ensuring individuals can achieve their desired looks while maintaining optimal oral care. Explore more on the Ora2 brand site.

About Sunstar Group

Sunstar Group oversees consumer products such as oral care, health foods, and cosmetics with a global perspective, grounded by its Swiss holding company Sunstar SA. Committed to health, they focus not just on oral health but on comprehensive well-being that promotes a quality life for all.

As we continue into an era of health consciousness, Ora2 remains at the forefront, helping individuals shine through healthy habits, advocating for a longer and richer life.

For inquiries regarding products, please contact Sunstar’s customer service at 0120-008241 (weekdays 9:30 AM to 5:00 PM, excluding weekends and holidays).