#Japan #Tokyo #Advertising Agency #N.E.W Verse #Sasaki AI

The Challenges Faced by Advertising Agencies

Managing advertising accounts can be a heavy burden for many agencies. They often face challenges such as needing to manage multiple client accounts seamlessly and the struggle of having insufficient personnel leading to inconsistent quality. These issues can become significant hurdles as agencies strive to expand their operations.

Introducing Sasaki AI: Your AI-Powered Advertising Assistant

N.E.W Verse, based in Tokyo, Japan, has launched the public beta of its advertising management AI agent, Sasaki AI, on September 1, 2025. This service aims to alleviate the operational burdens faced by advertising agencies. Sasaki AI offers a conversational interface through popular chat tools such as Chatwork, Slack, LINE, and Lark, making advertising management more accessible and manageable for agencies.

Transforming Advertising Operations Through Simple Chatting

With Sasaki AI, agencies can open new advertising accounts and manage budgets simply through chat interactions. The AI provides automated support for creative content review, operational improvement suggestions, and generates detailed reports, much like having an expert advisor at hand. Sasaki AI is designed to be a 'reachable professional' for advertising agencies, simplifying complex processes and enhancing efficiency.

Key Features of Sasaki AI

• - Account Opening Support: Automatically guides users through the setup of new advertising accounts.
• - Advertising Operations Consultation: Offers AI-driven suggestions for budget settings and distribution strategies.
• - Creative Asset Review Support: Streamlines the review process for advertising materials, minimizing risks associated with publication.
• - Operational Improvement Proposals: Provides AI-based recommendations for the next steps based on performance metrics.
• - Report Generation Automation: Compiles necessary metrics and instantly generates reports.
• - Multi-Language Support: Supports communication in Japanese, English, and Chinese, both in voice and text formats.
• - Integration with Major Chat Tools: Can be directly accessed from Chatwork, Slack, LINE, or Lark.

Benefits for Advertising Agencies

• - Reduced Workload: Sasaki AI can automate tasks like account openings and material reviews, reducing operational strain.
• - Improved Operational Precision: AI offers immediate proposals for operational improvements and budget settings, preventing dependency on specific personnel.
• - Increased Profitability: Enables smaller teams to handle multiple projects efficiently, ensuring high profitability with limited resources.

Practical Use Cases

Sasaki AI functions as a helpful operational assistant in various day-to-day tasks for agencies. Here’s how it can work in practice:
1. Simply request Sasaki AI to open a new advertising account.
2. Charge the needed advertising budget directly through the interface.
3. Upload creative materials, where the system will automatically perform reviews and risk assessments.
4. Monitor budget consumption and progression at any time after the operation begins.
5. Request analyses on landing page performance or CPA, receiving immediate improvement suggestions.
6. Adjust operational budgets on-the-go as needed.

In essence, Sasaki AI can handle the entire workflow for agencies—"Open the account → Add the budget → Review materials → Operate the ads → Check results and improve"—all on its own.

Message from the CEO

Advertising account management has become increasingly complex, particularly for small to mid-sized agencies, creating significant burdens. Agencies that have trialed Sasaki AI have seen a 70% reduction in account setup time and a doubling of the number of projects managed by each team member.

Sasaki AI aims to create an environment where everyone can easily embark on advertising operations through collaboration between AI and humans. We encourage agencies to experience the beta version and share their feedback with us.

— CEO of N.E.W Verse, Motoyoshi Yoshio

Future Vision

Sasaki AI intends to evolve beyond mere account support to include AI-driven operational optimization and ROI improvement strategies. There are also plans to integrate with external AI agents to build a next-generation infrastructure for the entire advertising industry.

Experience Sasaki AI Now

The public beta of Sasaki AI is available for free from September 1, 2025. We invite advertising agencies to consider implementing it during this exciting opportunity.

For inquiries, please reach out at [email protected].