#Japan #Tokyo #SSK Seminar #AI Legal Issues #M. Fukuoka

Exploring AI's Impact on Voice and Likeness Rights

As technology continues to evolve, particularly in the realm of artificial intelligence, the legal implications surrounding the use of personal likenesses and voices become increasingly critical. A seminar titled "The Legal Landscape of Voice and Likeness in the Age of AI" will be hosted by Shinsai System Research Institute on March 27, 2026, featuring M. Fukuoka, a partner lawyer from Nishimura Asahi Law Office and a member of the Ministry of Economy, Trade and Industry's AI business guidelines review committee.

Event Details

The seminar will discuss the serious challenges posed by the utilization of AI in imitating individuals’ likenesses and voices without consent. This topic is crucial for both individuals seeking to protect their rights and companies looking to navigate the fine line between innovation and legal compliance.

Date: March 27, 2026
Time: 1 PM - 3 PM
Location:

• - Physical Attendance: SSK Seminar Room, 4th Floor, Zaimax Nishi-Shimbashi Building, 2-6-2 Nishi-Shimbashi, Minato, Tokyo
• - Online Streaming: Zoom Webinar
• - Archive Access: Available for two weeks post-seminar, allowing attendees to watch at their convenience.

Seminar Highlights

The session will commence with an overview of the current situation regarding the use of likeness and voice through generative AI. The discussion will cover crucial legal frameworks, including copyright, publicity rights, and unfair competition law, highlighting the urgent need for protection in this new digital landscape.

Key Discussion Points:

1. Current Trends and Legal Challenges
- The proliferation of deep fakes, AI cover songs, and voice synthesis products brings new risks.
- Legal frameworks that need to be considered, including copyright and trademark laws.

2. Copyright and Trademark Law
- Examining the limitations and possibilities for protecting one’s voice as a copyrightable work.
- Differentiating between phases of creation and use regarding infringement judgments.

3. Rights of Likeness and Publicity
- Analysis of the applicable criteria for determining likeness rights, including case studies from landmark decisions.
- Exploration of the concept of 'voice rights' and how it extends to celebrity voices in AI.

4. Unfair Competition Law
- Tackling issues of confusion and misappropriation in contexts such as AI-generated likenesses and endorsements.
- Case studies on AI-generated portraits and the legal risks associated with impersonating voices.

5. Compliance and Ethical Considerations
- Strategies for companies to mitigate risks beyond mere legal compliance, handling public relations effectively to avoid backlash.

6. Q&A Session and Networking
- Attendees will have the opportunity to ask questions and exchange business cards.

Who Should Attend?

This seminar is essential for legal professionals, business leaders, and anyone interested in the evolving landscape of intellectual property law influenced by AI.

About SSK

SSK, established in December 1996, is dedicated to providing high-level business seminars aimed at fostering knowledge and strategies essential for business success. Our mission includes not only educating attendees about emerging trends but also ensuring they are equipped with the necessary tools to thrive in a complex business environment.

For more information, please contact us at:
[SSK Contact Information]
Email: [email protected]
Phone: 03-5532-8850

Join us for this enlightening event and ensure you are prepared for the challenges of tomorrow's AI-driven economy.