Reelu Expands Multilingual Workforce Services at Narita Airport for Enhanced Tourism Experience

Reelu Collaborates with Narita Airport Group to Enhance Multilingual Staffing

In a move to enrich the tourism experience at Narita International Airport, Reelu, a Tokyo-based company, has joined forces with Greenport Agency and Plus Narita Lab, both affiliated with the Narita Airport group. This collaboration aims to provide effective multilingual personnel matching services for tourism activities and promotional events at the airport.

Partners in Progress

Greenport Agency

Operating a wide array of services centered around Narita Airport, Greenport Agency handles passenger services, advertising, event promotions, travel sales, and real estate. They specialize in leveraging the unique characteristics of the airport for advertising initiatives and managing various events and ceremonies, effectively making them a house agency for Narita Airport.

Plus Narita Lab

Plus Narita Lab is dedicated to promoting regional businesses around the airport by connecting local resources with the airport's operational needs. One of their notable platforms is “NARITA BEYOND,” which showcases local cultural, culinary, and historical experiences to international travelers. The site allows visitors to book activities designed for short transit periods or time spent before and after their flight, thus encouraging a deeper exploration of the area.

The Multilingual Solution

Reelu operates a matching service for multilingual personnel, providing immediate manpower for various needs, from guiding tourists to assisting guests, and serving in retail environments or exhibitions. Workers can be booked for as short as one hour under a thorough screening process. This versatile service meets language needs, event dates, and locations efficiently.

For the current collaboration, Reelu is matching multilingual staff with activities featured on “NARITA BEYOND,” including cultural experiences at the Narita Gion Festival and crafting paper knives at a local blacksmith's workshop. Additionally, trilingual staff are designated for promotional events throughout the airport, providing assistance with product tastings and guest inquiries, which enhances the customers' airport experience.

The Growing Demand for Multilingual Staff

The demand for multilingual support in Narita is rising. By 2025, Narita International Airport is expected to welcome approximately 23.9 million international passengers, a year-on-year increase of 10%. The number of foreign visitors to Japan will surpass 40 million for the first time, marking a significant milestone in tourism.

As travelers increasingly use airports not just as transit points, but as locations to immerse themselves in regional culture and experiences, adequately staffing these environments becomes crucial. This requirement is highlighted by Reelu's commitment to ensuring that multilingual personnel are available flexibly, catering to the fluctuating needs of events, languages, and guest interactions.

Reelu’s Support for Local Experiences

Reelu’s commitment to matching multilingual personnel extends to various activities. For instance, they have facilitated:

- Narita Gion Festival: Offering international visitors a chance to engage with traditional Japanese festival practices, including pulling festival floats and learning about festival history in their language.
- Blacksmithing Experience: Guests can forge their own unique paper knives, guided by craftsmen in their preferred language.
- Local Cultural Tours: Supporting experiences such as sake brewery visits and regional historical site explorations.

Future Initiatives

Looking ahead, Reelu aims to continue supporting the initiatives of Greenport Agency and Plus Narita Lab by providing multilingual personnel tailored to the needs of foreign guests. This approach not only helps share the unique cultural experiences of Narita but also addresses the local lack of personnel equipped to handle various languages and operational setups.

As emphasized by Hiroki Mizuno from Plus Narita Lab, there’s a critical need for robust operational systems that can cater to the diverse needs of international travelers. The collaboration with Reelu is a promising step towards creating a quality experience for foreign guests, ensuring they can engage seamlessly with local attractions.

Reelu’s CEO, Tamaki Konno, reflects the excitement of this partnership, noting the untapped potential of Narita and the surrounding areas. The goal is to provide international visitors with enriching experiences through high-level service and multilingual support.

Through this partnership, Reelu is set to contribute significantly to enhancing Narita International Airport's image as a gateway to unique regional experiences.