Stellar Tech Strengthens European Influence Through IROIN® Acquisition

Stellar Tech, a trailblazer in influencer marketing technology, has made headlines by securing the acquisition of IROIN®, a dominant player in Germany's influencer marketing landscape. This strategic move signifies Stellar's growing ambitions in the European market, particularly targeting the DACH region, which comprises Germany, Austria, and Switzerland.

The acquisition, announced on March 20, 2025, is Stellar's second such expansion in less than a year, following the purchase of Influo (now Creatorz) in June 2024. This sequence of acquisitions reinforces Stellar Tech's commitment to growth and innovation, establishing its prominence in the influencer marketing sector.

IROIN® has garnered acclaim for providing comprehensive solutions that empower brands and agencies to efficiently manage influencer partnerships and gauge campaign success. Renowned organizations such as Spotify, Porsche, and Service Plan have benefited from IROIN®'s innovative offerings, characterized by user-friendly interfaces and advanced analytics capabilities. The platform has built a solid reputation for fostering genuine relationships between brands and creators within the DACH framework.

Founded in 2020 by visionaries Cathy Pill and Sarah Levin Weinberg, Stellar Tech not only leads the charge in influencer marketing but also offers AI-enhanced tools that cater to marketers in 30 countries. With its base operations in Brussels and Paris, the company has successfully collaborated with prestigious clients including Disney, Nintendo, and Air France, setting benchmarks in performance analytics and actionable insights within the industry.

The integration of IROIN® into Stellar Tech’s existing portfolio promises to refine and expand the influencer marketing solutions provided to its clients across Europe. "We are excited to welcome IROIN® into the Stellar family," said Cathy Pill, CEO of Stellar Tech. She emphasized that the acquisition complements their current offerings, vitalizing their ambition to emerge as the preeminent leader in European influencer marketing technology.

While maintaining separate identities for now, IROIN® and Stellar Tech plan to converge their platforms over time to deliver an unmatched affiliate marketing experience throughout Europe. This merger is poised to create a powerhouse capable of uplifting the influencer marketing landscape, merging the strengths of both companies.

The leadership team at Stellar Tech will also see a transition as part of this acquisition. Mathis Betz, who served as the CEO of IROIN®, will step into the role of Chief Commercial Officer (CCO) at Stellar Tech, and André Kilz, the former CTO, will become Chief Product Officer (CPO). Their expertise is expected to drive the future of influencer marketing forward, bringing new advancements rooted in artificial intelligence to the forefront.

Betz expressed his enthusiasm about the collaboration, stating, "Joining forces with Stellar Tech represents an exciting new chapter for IROIN®. Our shared vision for the future of influencer marketing, along with our commitment to trust and innovation, creates an opportunity for us to deliver unparalleled value to our clients."

With the convergence of IROIN®’s market prowess and Stellar Tech’s strategic expansion, both companies aim to redefine influencer marketing not just as a means of promotion, but as an integral component of modern branding and audience engagement. As they embark on this journey together, the influencer marketing landscape in Europe is poised for transformation, promising exciting developments in the coming years.