TRUNO's New Strategic Recapitalization Fuels Growth and Innovation with $40 Million Credit Line

TRUNO Accelerates Growth with New Recapitalization

TRUNO, a prominent player in retail technology solutions, has recently made headlines following the completion of a strategic recapitalization transaction led by Masked Rider Capital (MRC) and the establishment of a new $40 million credit facility from Huntington Bank. This pivotal move represents a significant moment for TRUNO, positioning the company for an era of accelerated growth and enhanced operational capabilities.

The partnership with MRC, a private investment firm located in Lubbock, Texas, aims to empower TRUNO with the necessary resources to drive its strategic initiatives forward, particularly in growth and performance. Notably, Dustin R. Womble, Founder and Chairman of MRC, has long been an investor in TRUNO, taking on various roles, including that of a minority stakeholder and board member. Womble expresses his enthusiasm about playing a more integral role in the company's future, stating, "I am excited to bring Masked Rider Capital as a new equity partner and to be part of TRUNO's future in a more meaningful and impactful way. The company has a strong foundation, great people, and tremendous opportunity ahead."

TRUNO has built a solid reputation for delivering top-tier technology solutions paired with exceptional customer service. With the backing of MRC, the company is well-positioned to evolve its offerings in response to current customer needs while anticipating future demands in the dynamic retail technology sector. Chris St. Clair, CEO of TRUNO, noted, "We are thrilled to partner with Masked Rider Capital as we embark on this dynamic next phase. This recapitalization not only strengthens our financial foundation but also brings invaluable resources to drive innovation, expand our market reach, and deliver an even greater impact for our stakeholders and customers."

The $40 million credit facility from Huntington Bank presents TRUNO with the agility and confidence to capitalize on new opportunities, according to the company's leadership team, which remains entrenched in their existing roles post-recapitalization. Chad Smith, COO of TRUNO, highlights that this investment allows the company to raise the bar and redefine what’s possible within the ever-evolving technological landscape.

Despite these changes, TRUNO's headquarters will stay in Lubbock, Texas, ensuring continuity in its leadership and strategic direction. This recapitalization signifies more than just financial growth; it underscores TRUNO's commitment to innovation and its customers, reinforcing its position as a technology leader capable of adapting to shifting market landscapes.

About Masked Rider Capital

Founded in 2012 and based in Lubbock, Masked Rider Capital is dedicated to making strategic investments that facilitate positive community change. The firm thrives on nurturing companies with the vision and drive to achieve success, contributing to the overall economic landscape of West Texas and beyond.

About TRUNO

With over 45 years in the industry, TRUNO is a national leader in integrated retail technology solutions, serving more than 13,000 customer sites. Its portfolio includes cutting-edge solutions ranging from point-of-sale systems to risk management tools. TRUNO remains committed to empowering retailers of every size to succeed in a competitive environment by delivering secure and stable technology solutions, backed by exceptional customer service.

For more information, visit truno.com.