#Japan #electric mobility #Tokyo #Inbound Tourism #Lime

Lime at THE INBOUND DAY 2025 - A Transformative Experience for Inbound Tourism

As inbound tourism in Japan reaches unprecedented levels, electric mobility company Lime took the stage at "THE INBOUND DAY 2025 - Uncharted Potential" to explore the future of travel. This major event, hosted by mov Inc., gathered various stakeholders from the inbound tourism industry, including tourism ministers, government representatives, business leaders, and notable figures like former Osaka Governor Toru Hashimoto and neuroscientist Kenichiro Mogi.

During the event, Lime representatives Yusuke Inoue and Yasuhira Suzuki addressed the critical issues facing Japan's tourism infrastructure, particularly the lack of secondary transportation options and staffing shortages for buses and taxis. They discussed how electric mobility solutions can help alleviate these challenges and enrich the tourist experience, emphasizing that "when mobility changes, experiences change."

Lime's session highlighted significant data, including their impressive global presence across approximately 30 countries, which boasts over 400 million users with 65 million app downloads. Inoue, responsible for government relations at Lime Japan, detailed the company's strategic initiatives to enhance travel safety and convenience through innovative transportation policies. Meanwhile, Suzuki, head of Lime's sales division, presented successful case studies demonstrating how Lime's services enhance the mobility and overall value of experiences for inbound tourists.

Inoue showcased the sophisticated safety measures implemented by Lime, including geofencing technology to prevent incorrect parking and beacon installations to reduce violations. These initiatives have led to a reported 80% reduction in parking violations, underscoring Lime's commitment to a reliable and secure service for users.

The two presenters collectively articulated the vision of establishing electric mobility as a new standard for short-distance travel in Japan. This includes the introduction of the "Lime Laku-Mo," a seated electric board aimed at maximizing tourist experience and accessibility. By improving convenience and accessibility, the introduction of micromobility options is expected to significantly boost travel around local attractions, enhancing the overall value of each stay.

Moreover, the event served to open discussions about how electric mobility can not only transform the experiences of international visitors but also address the persistent issues faced by local transportation systems. Attendees were encouraged to consider how the innovative solutions provided by Lime could integrate with existing structures to create a more vibrant tourism landscape in Japan.

As Japan continues to welcome an increasing number of tourists, the insights shared at this conference emphasize the role electric mobility can play in shaping the future of inbound tourism. With both strategic insights and innovative solutions, Lime's participation at THE INBOUND DAY 2025 highlights the potential for electric mobility to enhance connectivity, safety, and enjoyment in travel.

About Lime

Lime is a leading electric micro-mobility sharing service operational in nearly 30 countries worldwide with millions of rides accomplished. In Japan, Lime commenced operations in August 2024, primarily offering the seated electric board "Lime Laku-Mo" to introduce a new option for urban short-distance travel. Lime’s mission is to develop electric micro-mobility as a sustainable public transportation alternative, aimed at creating a carbon-free future through technology and infrastructure improvements.

For further information, visit Lime's official website.