#Japan #Asakusa #Edo Culture #Edo Illumination

Discover the Charm of Asakusa Kannon Ura

Asakusa, known for its iconic Kaminarimon gate and the bustling Nakamise shopping street surrounding Senso-ji Temple, holds a lesser-known gem—the Kannon Ura area. This hidden side of Asakusa, located just north of the central temple, is fondly referred to by locals as “Kannon Ura,” meaning “behind the Kannon.” With a rich history, Kannon Ura boasts preserved geisha culture, quaint townhouses, traditional eateries, and a host of contemporary dining options. This tranquil space exudes the spirit of Edo while providing a refreshing contrast to the area's lively main attractions.

To further enhance this cultural hub, the Tokyo Metropolitan Government is embarking on the “Asakusa Edo-style Creation Project,” aimed at revitalizing the atmosphere of wabisabi and Edo aesthetics. Historically, during the Edo period, Asakusa thrived as a premier entertainment district, with teahouses, restaurants, and kabuki theaters flourishing around Senso-ji Temple. Today, this project aims to promote the area as a leading international tourist destination, celebrating its Edo roots through vibrant street designs and cultural experiences.

Cultural Events and Illuminations

The Asakusa Kannon Ura project launches several festive events set to attract both domestic and international visitors. The program includes numerous eye-catching illuminations, showcasing the captivating essence of Edo, and various cultural activities designed for visitors to dive into the Edo-era experience.

Asakusa Shrine Lantern Lighting Ceremony

Date: February 1 (Sun) – March 10 (Tue)
Location: Asakusa Shrine
This involves raising “Matagi-chochin” lanterns, adorned with illustrations and shop names connected to Asakusa, to brighten the shrine’s pathway with 576 lanterns. As you gaze up at this stunning display, you’ll feel the heart of the town's history and spirit.

Lantern Lighting on Fujisudo Street

Date: February 1 (Sun) – March 14 (Sat)
Location: Fujisudo, Asakusa Fuji Sengen Shrine
A series of 1,660 lanterns, inspired by ukiyo-e art, will illuminate a 350-meter stretch of Fujisudo Street, leading visitors to the beloved shrine, allowing them to appreciate the festive atmosphere reminiscent of Edo festivals.

Edo-style Noren at Local Shops

Date: February 1 (Sun) – March 14 (Sat)
Location: Participating shops in Kannon Ura area
The project revives the traditional signage concept of “noren,” fabric dividers with shop names, to give around 150 local eateries a distinctive Edo-style flair. These vibrantly red banners, decorated with traditional patterns, will guide visitors through the streets of Kannon Ura.

Ukiyo-e Flags Across Asakusa

Date: February 1 (Sun) – March 14 (Sat)
Location: Asakusa Rokku
Twenty-two flags inspired by world-renowned ukiyo-e designs will be displayed, transforming the streets with vibrant hues and calling for tourists to explore Kannon Ura.

Opening Ceremony

Date: February 1 (Sun), Asakusa Shrine and Tokiwa Hall, starting at 3:30 PM
The grand opening ceremony will include the lighting of all lanterns, traditional Japanese music performances, dance by Asakusa geisha, and experiences such as ukiyo-e printing. This is a unique opportunity to immerse oneself in Edo culture, accompanied by popular local personalities and groups.

Join In on Events

February 14 (Sat): Cultural experiences at Asakusa Shrine, from floral displays to crafting cardboard lanterns, as well as ukiyo-e sessions with expert guides on February 22.

In collaboration with renowned street photographer Naogara, the project will also offer exciting street snaps to highlight Kannon Ura’s unique charm, fostering a connection between locals and visitors while promoting this vibrant community through social media.

For Inquiries

For further information, contact the Asakusa Edo Culture Promotion Council at the phone number provided or visit the official project website.
With an array of activities and stunning visual displays, come and explore the beauty of Asakusa’s hidden Edo charm and immerse yourself in the rich cultural tapestry that this historic area has to offer.

Get ready to transport yourself to the heart of Edo, right in the midst of modern Tokyo!