Walovi Signs Agreements with 10 Countries at Global Partner Conference in Guangzhou
On May 2, 2026, during the 139th Canton Fair, Walovi organized its prestigious Global Partner Conference at its headquarters on Bio-Island in Guangzhou, China. This event attracted over 280 attendees, including potential agents, representatives from foreign governments, industry experts, supply chain partners, and investors. The conference marked a significant milestone in Walovi's globalization strategy.
Notable figures attending included Zhang Jiong, vice-president of the Guangdong Import and Export Chamber; Cheng Hongjin, vice-president of GPHL; Fang Dafeng, president of Walovi Great Health; and Ye Jizeng, vice-president of Walovi Great Health. They addressed partners from 60 to 80 countries, emphasizing Walovi's commitment to expand its global reach by signing distribution agreements with ten countries across South America, Africa, and Central Asia.
Cheng Hongjin elaborated on GPHL’s major strategy, highlighting a three-pronged approach: shifting from ‘going out’ to ‘going deeper,’ transitioning from ‘products’ to ‘systems,’ and evolving from ‘trade’ to ‘ecosystem’. He stressed the importance of accelerating investments through five strategic axes, using the Walovi Global Partner Conference as a prime example of cooperative synergy.
Fang Dafeng expressed an inclusive vision, stating, “We believe that together, we can integrate Eastern wisdom in health into everyday life around the globe, making Walovi a trusted health choice worldwide.” Walovi outlined a comprehensive cooperation model that includes regional protection, marketing support, headquarters assistance, and phased incentives for partners aimed at integrating more partners across over 60 new countries and regions, particularly along the Belt and Road Initiative.
The signing ceremony with ten regional distributors in retail, food service, and distribution marked a significant strategic extension of Walovi’s global sales network. According to Frost & Sullivan, Walovi has ranked first in global sales of natural plant-based beverages for five consecutive years. The company also leads the international market for ready-to-drink beverages, banquet channel sales in China, and gift market sales in China.
Over the past decade, the size of foreign markets has increased by 6.5 times, with an average annual growth rate (CAGR) exceeding 25%. Walovi has strengthened localization efforts in markets such as Malaysia and Saudi Arabia, establishing its international WALOVI chain while developing a global supply chain covering Southeast Asia, the Middle East, and Europe.
Ye Jizeng conveyed, “Internationalization is not merely about exporting products; it entails local rooting.” As Walovi aims to become the global leader in natural plant-based beverages, the conference delivered a clear message: riding the global wave of healthy consumption, Walovi is prepared to partner with global allies to create value and achieve shared success.
The event, which showcased Walovi’s commitment to international expansion and collaborative growth, sets a promising trajectory for the future of the brand in the global marketplace. With the ambition to intertwine health with lifestyle worldwide, Walovi is signaling its readiness to adapt and thrive on an international scale, addressing the evolving consumer demand for health-conscious choices.
Notable figures attending included Zhang Jiong, vice-president of the Guangdong Import and Export Chamber; Cheng Hongjin, vice-president of GPHL; Fang Dafeng, president of Walovi Great Health; and Ye Jizeng, vice-president of Walovi Great Health. They addressed partners from 60 to 80 countries, emphasizing Walovi's commitment to expand its global reach by signing distribution agreements with ten countries across South America, Africa, and Central Asia.
Cheng Hongjin elaborated on GPHL’s major strategy, highlighting a three-pronged approach: shifting from ‘going out’ to ‘going deeper,’ transitioning from ‘products’ to ‘systems,’ and evolving from ‘trade’ to ‘ecosystem’. He stressed the importance of accelerating investments through five strategic axes, using the Walovi Global Partner Conference as a prime example of cooperative synergy.
Fang Dafeng expressed an inclusive vision, stating, “We believe that together, we can integrate Eastern wisdom in health into everyday life around the globe, making Walovi a trusted health choice worldwide.” Walovi outlined a comprehensive cooperation model that includes regional protection, marketing support, headquarters assistance, and phased incentives for partners aimed at integrating more partners across over 60 new countries and regions, particularly along the Belt and Road Initiative.
The signing ceremony with ten regional distributors in retail, food service, and distribution marked a significant strategic extension of Walovi’s global sales network. According to Frost & Sullivan, Walovi has ranked first in global sales of natural plant-based beverages for five consecutive years. The company also leads the international market for ready-to-drink beverages, banquet channel sales in China, and gift market sales in China.
Over the past decade, the size of foreign markets has increased by 6.5 times, with an average annual growth rate (CAGR) exceeding 25%. Walovi has strengthened localization efforts in markets such as Malaysia and Saudi Arabia, establishing its international WALOVI chain while developing a global supply chain covering Southeast Asia, the Middle East, and Europe.
Ye Jizeng conveyed, “Internationalization is not merely about exporting products; it entails local rooting.” As Walovi aims to become the global leader in natural plant-based beverages, the conference delivered a clear message: riding the global wave of healthy consumption, Walovi is prepared to partner with global allies to create value and achieve shared success.
The event, which showcased Walovi’s commitment to international expansion and collaborative growth, sets a promising trajectory for the future of the brand in the global marketplace. With the ambition to intertwine health with lifestyle worldwide, Walovi is signaling its readiness to adapt and thrive on an international scale, addressing the evolving consumer demand for health-conscious choices.
Topics Consumer Products & Retail）
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