#Japan #Grand Mercure #Shima #Matoya #Ise Shima

Experience Matoya's Unique Charm at Grand Mercure Ise Shima

Located in the beautiful Shima city of Mie Prefecture, Grand Mercure Ise Shima Resort and Spa invites you to immerse yourself in the unique experience of the Matoya region, especially during the breathtaking autumn and winter seasons. From November 1, 2025, to January 31, 2026, every Saturday, indulge in unforgettable stargazing and delicious sweet potato experiences under the twinkling night sky.

Embracing Terroir

The concept of ‘Terroir’ represents the natural environment of the area, including its geography, climate, and soil that contributes to the production of seasonal ingredients and local flavors, intertwined with cultural practices. The hotel's commitment to showcasing the allure of the Matoya area resonates through the launch of its exclusive proposals, emphasizing that there is more to Mie than just the renowned Ise Shrine.

Mie Prefecture is well-known for the Ise Shrine, a spiritual place revered in Japan, where many make a pilgrimage at least once in a lifetime. However, the resplendent nature and rich food culture are still relatively undiscovered by many. In a bid to bring forth these hidden charms, The Matoya Village was inaugurated within the hotel premises in the summer of 2025, emphasizing collaboration with local producers to promote the genuine beauty of the region.

Special Autumn-Winter Initiative

Stargazing Experience

Join local astronomers for an enthralling stargazing event, included in your all-inclusive stay at no extra charge. Guests will be able to learn about autumn and winter constellations through expert commentary while enjoying the breathtaking view of the starry night sky through professional telescopes. As you breathe in the crisp air of Matoya, it will be a moment of pure tranquility and wonder, surrounded by nature's brilliance.

Sweet Potato Experience

Partake in a unique sweet potato experience featuring 'Beni Haruka' sweet potatoes, which are cultivated with care by Noguchi Orchard based in Ise City. This initiative focuses on utilizing 'imperfect' produce that do not meet standard market regulations due to their inconsistent shape, size, and color. Often going to waste, these delicious sweet potatoes are still full of flavor and represent a commitment to reducing food loss. Guests will enjoy roasted sweet potatoes caramelized right before their eyes, enhancing the natural sweetness with a hint of bitterness from caramelization, making for an exceptional taste experience. Toppings like sweet red bean butter and Aosa salt will be available for a delightful flavor twist.

CAR Share Service

To enhance connectivity and convenience for guests wishing to explore beyond typical tourist attractions like Ise Shrine and Toba Aquarium, the Grand Mercure is introducing the 'TOYOTA SHARE' car-share service. This on-demand system allows guests to book a car via smartphone anytime, encouraging spontaneous exploration of cultural gems like 'Aominese Shōfukuji,' located about 30 minutes from the hotel.

Conclusion

In the picturesque setting of the Grand Mercure Ise Shima Resort and Spa, guests are not only invited to savor delicious local flavors but also to connect deeply with the unique cultural fabric of Matoya. Explore the region’s natural beauty, indulge in gourmet experiences, and engage with the local community through this thoughtfully crafted initiative. Make your reservation now to be part of this exclusive autumn-winter experience!

Details for Reservations

• - Period: Every Saturday from November 1, 2025, to January 31, 2026, excluding December 27 and January 3.
• - Location: The Matoya Village (poolside area of the hotel)
• - Time: 20:00 - 21:00
• - Price: Starting from ¥24,000 for all-inclusive stay per person (including tax and service charge)
• - Reservation Link: Official Website

At Grand Mercure, your stay is aligned with the essence of the local culture. Experience the best of Mie and create lasting memories in Matoya!