BlueFocus's Ambitious Vision: Transforming into a Global AI Marketing Powerhouse

In a significant announcement, Fei Pan, the CEO of BlueFocus, detailed the company's ambitions during the release of its 2024 Annual Report. BlueFocus reported an impressive revenue of RMB 60.797 billion, a noteworthy increase of 15.55% year-on-year, making history as the first marketing company in China to exceed the RMB 60 billion mark. This achievement sets a new standard not only for the company but also for the marketing industry in China overall.

The year 2025 also marks a pivotal moment in BlueFocus's journey as it celebrates its 15th anniversary as a publicly traded entity and prepares for its 30th founding anniversary. From humble beginnings, the company has evolved into one of the top ten marketing and communications groups worldwide, a transformation that Fei Pan attributes to the unwavering support and trust of its investors.

Embracing AI: The Future of Marketing

Fei Pan emphasized the need for a transformative approach in the face of an evolving marketing landscape. He believes that the integration of Artificial Intelligence (AI) will reshape the marketing world fundamentally. BlueFocus is on a journey to become a comprehensive AI-powered marketing technology company. This involves shedding outdated business models and instead focusing on innovative, technology-driven solutions.

Fei Pan pointed out that the marketing sector in China has surpassed RMB 1 trillion, a vibrant market ripe for transformation. By adopting an