#Japan #Digital Transformation #Tokyo #Cool Japan #Vpon JAPAN

Cool Japan DX Summit 2025: An Overview

The Cool Japan DX Summit, a prominent event aimed at promoting Japan's digital transformation and cultural brand strategy, is set to take place on November 21, 2025. This prestigious summit will be held at TODA HALL & CONFERENCE TOKYO, located in the Chuo Ward of Tokyo. Spearheaded by the Cool Japan DX Summit Executive Committee and organized by Vpon JAPAN, this summit is expected to attract a diverse audience of over 4,500 participants, including businesses, government agencies, and cultural promoters.

Purpose of the Summit

The primary goal of the Cool Japan Strategy is to effectively implement three key elements: (1) information dissemination, (2) international expansion of products and services, and (3) promoting domestic consumption through inbound tourism. By leveraging the insights gathered from this summit, stakeholders aim to foster Japan's economic growth and enhance global interest in Japanese culture and products.

Digital transformation (DX) plays a crucial role in this strategy, as it enables businesses to refine their models, create new value, and enhance their competitiveness and productivity. The summit is part of a broader effort to expand the Cool Japan market, with a target of achieving a 50 trillion yen economic scale by 2033, necessitating collaboration between public and private sectors in knowledge sharing and cross-industry cooperation.

Highlights of the 2025 Event

• - Date: November 21, 2025
• - Format: In-person event with plans for an online follow-up session
• - Location: TODA HALL & CONFERENCE TOKYO, Chuo Ward, Tokyo
• - Organizer: Cool Japan DX Summit Executive Committee
• - Managed by: Vpon JAPAN

As in previous years, the 2025 event will feature a variety of agendas and speakers, including industry leaders, innovators, and thought leaders who are at the forefront of Japan's marketing and cultural promotion efforts.

Invitation for Sponsorship and Partnerships

The Cool Japan DX Summit presents an invaluable opportunity for private enterprises and government representatives to showcase their initiatives and contribute to the promotion of the Cool Japan strategy. Companies interested in expanding their business networks and exploring enhanced operational opportunities are encouraged to participate. If you wish to collaborate or require additional information, please reach out via email at [email protected]. The team, including representatives Suzuki and Matsuzaki, will be happy to assist you.

Overview of Vpon JAPAN

Founded in June 2014, Vpon JAPAN has established itself as a leading cross-border DX company in Asia. With a strong focus on artificial intelligence and data analytics, the company aims to support business growth across borders. Their mission, “Energizing the World with Japan's Charms,” reflects their commitment to promoting inbound tourism and overseas expansion through digital marketing solutions. Vpon collaborates with over 200 local governments and private enterprises, integrating technology with cultural promotion.

Conclusion

As we look forward to the Cool Japan DX Summit 2025, it is evident that the summit will serve as a crucial platform for stakeholders to come together, discuss innovative ideas, and forge collaborative pathways for Japan's brand strategy in the digital era. With the rapidly changing landscape of global markets, the summit's emphasis on dialogue and partnership will be vital in shaping Japan's future.

For further updates about speakers, agendas, and registration details, keep an eye on the official summit website and prepare to be part of this transformative journey towards a digitally empowered Japan.