#Slovakia #Slovakia Travel #tourism promotion #Bratislava #Gabriela Madrová

SLOVAKIA TRAVEL Reestablishes Permanent Representation in Israel

Introduction
In an effort to strengthen its tourism outreach, SLOVAKIA TRAVEL, the national tourism organization of Slovakia, has reinstated its permanent representation in Israel. This strategic move follows a temporary hiatus and is aimed at attracting more Israeli tourists to the beautiful landscapes and cultural heritage of Slovakia. Gabriela Madrová has been appointed to head this representative office from the Slovak Republic's embassy in Tel Aviv, where she is tasked with showcasing Slovakia as a prime travel destination.

Importance of Israel as a Tourism Market
Israel is recognized as a significant source market for Slovak tourism, with a notable number of tourists visiting Slovakia each year. According to Matej Fekete, General Director of SLOVAKIA TRAVEL, having an active representation on the ground in Israel is expected to further enhance the flow of visitors. Israel features a deep interest in Slovakia, given its array of attractions, which include stunning natural sites, nearly 2,000 thermal and mineral springs, and historic landmarks.

Key Attractions for Israeli Tourists
The array of offerings for Israeli tourists is impressive. Slovakia is not only known for its health spas where visitors can enjoy healing waters but also boasts UNESCO World Heritage Sites, castles, and caves. The nature-rich environment provides both active and passive leisure opportunities, making it a versatile destination for all travelers.

Additionally, the recent accolade from the international travel guide LONELY PLANET, which named Slovakia as one of the top ten must-see travel destinations for 2025, is expected to further boost its appeal among potential tourists. Gabriela Madrová echoed this sentiment, mentioning that the recognition highlights Slovakia's potential as an engaging vacation spot.

Participation in Tourism Expos
Recently, SLOVAKIA TRAVEL showcased its tourism offerings at the IMTM 2025, the largest tourism fair in the Mediterranean region held in Tel Aviv. This event allowed the organization to exhibit a comprehensive variety of tourist attractions from all over Slovakia. Travel agencies, tour operators, and guides from Israel showed extensive interest in collaboration with Slovak partners, reinforcing the potential for mutual growth in tourism.

Direct Flight Connections
The initiative to promote tourism is further supported by the introduction of direct flights from Tel Aviv to Slovakia. Beginning at the end of May, travelers will have the opportunity to fly straight to Bratislava and Piešťany. This addition is expected to significantly contribute to increased travel traffic from Israel, making it easier than ever for tourists to experience the charms of Slovakia.

Conclusion
SLOVAKIA TRAVEL's strategic reestablishment of its presence in Israel marks a new chapter in Slovakia's tourism promotion efforts. The dedicated leadership of Gabriela Madrová, coupled with supportive measures, including direct flights and participation in international tourism fairs, is set to enhance Slovakia's visibility and attractiveness as a travel destination for Israeli tourists. With a focus on health, wellness, and rich cultural experiences, Slovakia aims to welcome more visitors and cultivate lasting tourism ties with Israel.