IDX Strengthens Global Operations with 45 New Team Members to Address Growing Corporate Demand

IDX Expands Global Workforce to Meet Enterprise Needs

In a strategic move to boost its service capacity, IDX, a premier global strategic communications and performance marketing agency, revealed its plan to add 45 new employees across multiple offices worldwide. This initiative, which took place between June and September 2025, is set against the backdrop of rising demand from enterprise clients seeking robust solutions and innovative strategies.

Since the appointment of Crispin Beale as CEO in June 2025, IDX has made significant efforts to enhance its focus on client-centric strategies. The recent hires are indicative of the company's commitment to investing in essential customer-facing roles that will directly benefit its clientele.

The new team members have been strategically placed in key regional hubs: 22 are located in Vadodara, India; 15 in London, UK; 5 in Phoenix, US; 2 in New York City, US; and 1 in the Nordics. This geographic diversification showcases IDX's dedication to expanding its global footprint and enhancing service delivery for clients worldwide.

"I have witnessed remarkable progress in our business since I joined IDX," stated Beale. "This is a testament to our commitment to prioritize our clients, ensuring that every interaction reflects our customer-centric ethos. Our newest team members will bolster our capabilities to meet the global demand for strategic marketing and performance-driven results."

Among the recent recruits, several are senior-level professionals who bring a wealth of experience and expertise to IDX:

- Charlotte Wilkes, Client Development Director: With over ten years of experience, she specializes in linking global organizations with innovative solutions in corporate communications and investor relations.
- Dustin Diehl, Vice President of Client Strategy: He leads the agency's performance marketing and content strategy, aligning creative vision with quantifiable business results.
- Caroline Thorneycroft, Head of Client Satisfaction: A seasoned global marketing leader, she has over 20 years of experience driving growth through customer-focused initiatives.
- Toby Bull, Principal Client Consultant: Returning to IDX after a 15-year stint in senior digital strategy roles, he is set to deliver impactful digital consultancy services to clients.
- John Triplett, Client Development Director: Rejoining IDX, he is well-versed in enterprise sales and digital marketing leadership, with a focus on driving revenue growth and fostering client relationships.
- Vishal Shah, Business Systems Lead: With more than 15 years of experience in business intelligence and systems optimization, he aims to enhance IDX's global operational efficiency.

These appointments signify IDX's ongoing evolution as a full-service partner to organizations seeking effective communications strategies backed by performance results. As the agency continues to solidify its reputation for data-driven insight and creative solutions, it now comprises over 400 employees stationed in six offices around the globe, emphasizing its readiness for the next growth phase.

About IDX

IDX operates as a global strategic communications and marketing agency with headquarters in London, extending its presence to offices in cities including New York, Phoenix, Helsinki, Gothenburg, and Vadodara, India. The agency services more than 1,600 clients across various sectors, marrying extensive industry knowledge with a data-first approach. IDX specializes in performance marketing, investor relations, and stakeholder engagement, providing integrated campaigns that yield substantial business outcomes. For more information, visit www.idx.inc.