#Japan #Tokyo #Crowdfunding #Makuake #CAMPFIRE

Insights into Crowdfunding Awareness and Preferences

In a recent consumer survey conducted by Fancrew, a company focused on analyzing consumer feedback to enhance brand engagement, a remarkable 94% of respondents confirmed their awareness of crowdfunding. However, understanding the intricacies behind this system seems to be a different story, with only 44% claiming to grasp its mechanics fully.

The survey, which involved 1,012 participants (230 males and 782 females), indicated a sizable interest in funding methods. The predominant preference among respondents was the purchase type, with 74% expressing interest in supporting projects that reward backers with goods or services. Following closely was the hometown tax type, chosen by 48%, which offers tax deductions along with return gifts. Additionally, the allure of physical rewards was apparent, as 77% of respondents found material returns the most attractive incentive, surpassing the appeal of monetary returns favored by 48%.

When it came to crowdfunding platform recognition, CAMPFIRE emerged as the most well-known, with 31% of respondents acknowledging familiarity with it. This was matched by Makuake, another popular platform, which also garnered recognition from 23% of the survey participants. These findings reflect a spectrum of awareness and interest that could significantly influence the future of crowdfunding initiatives in Japan.

Survey Results Overview

1. Awareness and Understanding: A staggering 94% of consumers are aware of crowdfunding, but only 4% have a complete understanding of how it works. Nearly half (40%) have a partial understanding.
2. Interest in Support Methods: The survey highlighted that 74% of respondents are most interested in the purchase type method, followed by 48% showing interest in hometown tax initiatives.
3. Platform Familiarity: CAMPFIRE and Makuake are the most recognized crowdfunding websites, noted by 31% and 23% of respondents, respectively.

The survey included 29 questions, delving deeper into crowdfunding experiences and specific projects respondents would be interested in supporting.

Survey Methodology

• - Research Method: Online survey
• - Target Audience: General consumers
• - Participants: 1,012 registered users of Fancrew, a service that boasts a community of 1.5 million users across Japan.
• - Duration: The survey took place from April 28 to May 12, 2025.
• - Focus: Consumer perspectives on crowdfunding

For those interested in a comprehensive analysis of the survey findings, Fancrew is open to sharing further results upon request. When quoting these survey results, please credit Fancrew Inc., and if referenced online, kindly include a link to Fancrew's website.

About Fancrew

Founded on August 26, 2004, Fancrew Inc. specializes in leveraging unique patented technologies to analyze consumer and employee feedback. Their services are aimed at enhancing shop operations, product development, sales activities, and employee engagement across various industries. Fancrew also operates the experiential information site, Fancrew, and provides internet research and marketing support services.

Company Overview

• - Name: Fancrew Inc.
• - CEO: Taketo Yamaguchi
• - Established: August 26, 2004
• - Location: 4F TMM Building, 1-10-5 Iwamotocho, Chiyoda, Tokyo
• - Phone: 03-4400-6630
• - Fax: 03-5809-1468
• - Website: Fancrew
• - Services Offered: Customer survey management, promotional research, employee satisfaction surveys, and other marketing and operational support services.

For inquiries regarding this report, please contact Fancrew's PR department via email at pr@fancrew.co.jp.