Meiji Celebrates 100 Years of Milk Chocolate with New Dessert Launch

Meiji's New Frozen Treats to Celebrate 100 Years of Milk Chocolate

As part of the commemoration of the 100th anniversary of Meiji Milk Chocolate, the company is set to introduce its exciting new chilled dessert line on September 21, 2026. These desserts, titled “Meiji Nama Chocolate-Style Sweets: Comforting Milk” and “Enchanting Cocoa,” will be available for early release in select supermarkets and drugstores across the Kanto region of Japan.

The Meiji Milk Chocolate brand has held a special place in the hearts of many since its initial launch in 1926. In honor of this centennial milestone, the new chilled sweets will combine Meiji's superior chocolate ingredients with expert cheesemaking techniques to deliver an innovative dessert experience. With a silky, melt-in-your-mouth texture reminiscent of fresh chocolate, the offerings are designed to elevate moments of relaxation, whether enjoyed alongside a favorite beverage or during a cozy evening at home.

Details of the New Products

1. “Comforting Milk”: This delectable version is crafted with rich Venezuelan cocoa, complemented by luscious Hokkaido cream, offering a smooth and creamy chocolate experience. With 17% of Hokkaido cream in the product, it’s perfect for a midday treat or when you need a refreshing pick-me-up.
- Weight: 88g (11g x 8 pieces)
- Retail Price: 404 yen (tax included)

2. “Enchanting Cocoa”: Featuring the luxurious aroma of Dominican Republic cocoa together with the rich creaminess of Hokkaido cream, this dessert delivers a deep, velvety texture that is ideal for those relaxing moments at night or during personal downtime on weekends.
- Weight: 88g (11g x 8 pieces)
- Retail Price: 404 yen (tax included)

It's essential to note that these products echo the flavor and texture of fresh chocolate but do not contain actual fresh chocolate. They are a celebration of Meiji Milk Chocolate's unwavering commitment to quality, which has remained unchanged throughout its history.

The Legacy of Meiji Milk Chocolate

Since its introduction, Meiji Milk Chocolate has emphasized the use of high-quality cocoa beans and milk. Throughout its journey, including times of challenge such as wartime restrictions on cocoa imports, the brand has maintained its promise to provide pure chocolate, free from unnecessary additives. Each product today still embodies this strict adherence to quality, utilizing solely cocoa mass and cocoa butter, with natural vanilla flavors.

As they celebrate this 100th anniversary, Meiji seeks to express gratitude to the customers who have supported them over the years. The theme of “the kindness that has been sustained” and “the kindness that will be passed down” captures the essence of their commitment to crafting chocolate and treats of exceptional quality. The company looks forward to proposing new values that carry this legacy into the next century.

Conclusion

With the launch of these new chilled sweets, Meiji invites everyone to indulge in the joyous flavors that have long been cherished, while marking a momentous occasion in the world of chocolate. Don’t miss out on your chance to experience these delightful treats starting September 21!