Primark Expands Its Footprint in the U.S. with Affordable Fashion Across Texas and Illinois

Primark Expands Its U.S. Presence

In a strategic move ahead of the holiday shopping season, Primark has announced the opening of three new stores in Texas and Illinois. This expansion underscores the brand's commitment to making affordable fashion accessible to more American families. The new locations will be at Gurnee Mills in Gurnee, Illinois, opening on November 20, 2025, Katy Mills in Katy, Texas, also opening on November 20, 2025, and Grapevine Mills in Grapevine, Texas, opening on December 4, 2025.

Primark's strategic growth this year marks a significant milestone, as it continues to establish a strong presence in the United States. This expansion includes the new Texas locations, which follow the brand’s successful store openings at La Plaza in McAllen and Cielo Vista Mall in El Paso. The addition of the Gurnee Mills location further enhances Primark's footprint in the Midwest, illustrating the growing demand for the brand's stylish yet affordable options.

Primark's U.S. stores are renowned for their diverse range of products that combine on-trend fashion with everyday essentials, homeware, and beauty products. Customers can expect to find incredible deals, such as women’s denim starting at just $12, men’s tees for $5, and children's sweatshirts priced at $8. This allows families to get a complete outfit for under $50, making it an attractive shopping destination for those looking to dress their loved ones without overspending.

Kevin Tulip, President of Primark US, expressed excitement about the brand’s continued growth, stating, “We’re thrilled to bring Primark to shoppers in Katy, Grapevine, and Gurnee. These vibrant retail destinations reflect the incredible demand for affordability without sacrificing style.” As part of its expansion strategy, Primark plans to continue adding new store locations, with four new leases recently announced across Florida, Georgia, and the brand's first store set to open in Minnesota.

To prepare for these openings, Primark is actively recruiting for various retail positions, with opportunities for both full-time and part-time roles. The company is committed to offering competitive salaries, starting at $15.00 per hour for sales associates, with guaranteed raises at the six- and twelve-month marks. Interested applicants can view and apply for available positions on the Primark Careers website.

Eric Sadi, Co-President of Simon, the company that operates the retail properties where Primark is opening new stores, added, “Primark’s incredible value and on-trend styles make it a perfect addition to our centers.” This collaboration promises to bring even more shoppers to the region while providing an appealing shopping experience.

In celebration of the grand openings at both Katy Mills and Gurnee Mills, customers can look forward to a weekend packed with festivities including live music from local DJs, exciting giveaways, and tasty treats for early arrivals. This launch aims to create a vibrant atmosphere where families can enjoy shopping for holiday gifts and personal fashion.

Customers are encouraged to explore Primark's online offerings before heading to the stores, allowing them to browse through product selections and check availability. The store’s website provides a comprehensive look at their offerings, and customers can sign up for email updates to stay informed about new product releases, style inspirations, and important store opening dates.

About Primark

Primark is an international retailer employing over 80,000 staff across 17 countries in both Europe and North America. Initially established in Ireland in 1969 under the name Penneys, the brand has continually aimed to offer high-quality and affordable essentials, along with fashionable attire, catering to women, men, kids, and home needs. Currently boasting 450 stores worldwide, Primark's expansion strategy highlights its mission to create engaging retail experiences.

As part of its sustainability initiatives, Primark is dedicated to providing eco-friendly fashion without increasing costs to shoppers. Their Primark Cares strategy emphasizes longer-lasting clothing, environmental protection, and fair wages for workers involved in their supply chain, with goals set for 2030.

For more information about Primark's product offerings and store locations, visit www.primark.com.