Exciting Collaboration: Hanamiya Rika Domestic Bus Tour
The world of virtual YouTubers known as VTubers continues to influence various sectors, and travel planning is no exception. HIS, a prominent travel company based in Tokyo, is thrilled to announce the upcoming launch of a domestic bus tour in collaboration with popular VTuber Hanamiya Rika. Set to go on sale starting from July 2, 2025, at 18:00, this tour promises to be a unique and exhilarating experience for fans!
Background of V Trip Project
HIS introduced the innovative 'V Trip' project last year, which uniquely combines travel and VTubers into a compelling new experience for travelers. This initiative emphasizes enriching content that showcases the uniqueness of VTubers while also leveraging HIS's wide array of travel services. This combination aims to deliver memorable journeys and events that resonate with fans of the VTuber phenomenon.
The VTuber engagement market, anticipated to reach an impressive 3.5 trillion yen between 2024 and 2025, highlights the growing popularity of this sphere. With approximately 14 million fans in Japan alone, equivalent to about 17% of the total population, the potential for expansion is evident.
Tour Details: Join Hanamiya Rika
The tour, titled
'Hanamiya Rika and Gunma Date Fruit Picking & Fukiware Waterfall Collaboration Bus Tour', has been meticulously designed to showcase Rika's vibrant personality and charm. Existing fans and new customers alike are expected to benefit from increased awareness and participation in both the V Trip offerings and HIS's bus tours.
Tour Itinerary
- - Departure Point: Shinjuku
- - Tour Dates: August (various dates available)
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August Departures
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September & October Departures
- - Travel Period: August 15, 2025 – October 13, 2025
- - Minimum Participants: 30 per bus
Pricing Options
1.
Standard Plan: Includes bus guide-style audio content, priced from 23,000 yen (tax included) per person.
2.
Premium Plan: Offers a date-themed audio experience and a mystery-solving component, starting from 25,000 yen (tax included) per person.
Tour Inclusions
- - Bus fare, adorned with exclusive collaboration-themed headrest covers and backgrounds.
- - Clear sacosh with a signed print.
- - A specialized guide leaflet featuring digital content.
- - Acrylic keychain and postcard showcasing visuals from the bus guide's outfit and handwritten messages.
- - Original label water.
Special Events
- - A dedicated Vlog revealing highlights from the tour is scheduled for mid-July.
- - An SNS campaign inviting fans to participate will also occur simultaneously, allowing them to engage for the chance to win signed postcards!
Social Media Campaign
To kickstart the excitement, follow HIS's official VTuber travel account on X (@his_vtrip). Participants are encouraged to repost campaign announcements while utilizing the hashtag
#花宮莉歌とHISのきゅん旅 (Hanamiya Rika and HIS’s Heart-Pounding Journey) to enter the lottery for exclusive prizes. The campaign will run from August 15, 2025, to October 13, 2025.
Exclusive Merchandise
In conjunction with the tour, merchandise related to the collaboration will also be available for purchase from mid-August. The special items include:
- - Badge sets featuring bus guide outfits and casual date attire.
- - Acrylic stands in both bus guide and casual outfits.
- - SD acrylic keychains featuring the themed designs.
- - Eye masks and various refrigerator magnets.
This collaboration is not just a chance to travel; it's an opportunity for fans to indulge in a unique cultural intersection of virtual content and real-world experiences. Get ready for an adventure like no other, and don't forget to mark your calendars for the launch!