KUZEN Enhances Recruitment Strategies for Fashion and Cosmetics Industry with iDA

In a groundbreaking move, iDA, a talent service provider focused on the fashion and cosmetics industry, has integrated the innovative dialogue design platform, KUZEN, into its LINE official account. This partnership aims to tackle significant recruitment challenges faced by the industry due to demographic shifts and workforce shortages.

Addressing Current Challenges in the Industry

The fashion and cosmetics sectors are currently grappling with issues stemming from an aging population and a declining birth rate, which have contributed to a labor shortage. Additionally, the early turnover of sales staff and an unclear career path are significant challenges that have emerged. iDA’s corporate philosophy, "WORKING DREAM®", emphasizes personalized support for job seekers. To fulfill this, effective career counseling tailored to each individual's aspirations and suitability is crucial.

However, with the growth of iDA's operations, the previously used tools became inadequate, leading to opaque management processes and increased operational costs. Moreover, the lack of data integration with their core system, PORTERS, meant that manually linking job seekers to their respective counselors was unavoidable, resulting in missed opportunities. Thus, creating an efficient environment where over 200 career counselors could securely engage with job seekers became imperative.

Why KUZEN Was Chosen

To resolve these issues and achieve its vision, iDA opted for KUZEN for several compelling reasons:
1. Flexible Bidirectional API Integration: Unlike the previous tools, KUZEN enables real-time data exchange between LINE and PORTERS, facilitating automatic updates of job seeker data and streamlining status management.
2. Advanced Permissions Setup for Large Organizations: The KUZEN platform allows iDA's extensive network of 200 counselors to manage and view permissions based on specific roles and locations, thereby ensuring secure operations.
3. Excellent Cost Performance: KUZEN's pricing structure isn't based on the number of accounts but rather allows for cost-effective operations for a large number of dispatches and IDs.

Achievements Post-Implementation

Since integrating KUZEN, iDA has seen significant improvements:
1. Increase in Interview Appointment Rates: The appointment rate surged from 4.8% to an impressive 15.6%, attributed to a comprehensive overhaul of the user interface and experience. By providing a service description before the first question in the survey and changing the scheduling input to a tap-select option, barriers for users were lowered, significantly improving conversion rates.
2. Significant Rise in Rich Menu Reservations: The revamped rich menu, which better directs users towards making appointments, increased reservation numbers from an average of 58 to 277 per month.
3. 1-to-1 Chat Enabled Through PORTERS Integration: By utilizing job seeker data registered in PORTERS, KUZEN automatically links job seekers from LINE to their designated career counselors, allowing for timely responses to inquiries while ensuring security through segmented permissions.
4. Automation of Communication with Temp Staff: The use of KUZEN to automate reminders for contract renewals and check-ins has drastically reduced administrative communication efforts.

Future Perspectives

According to Tanaka, the manager of the Marketing Department at iDA, the initial goal of incorporating KUZEN was to maximize the lifetime value (LTV) of job seekers. In the current market defined by an aging demographic, it’s vital to focus on nurturing lasting relationships rather than merely seeking short-term results. Tanaka foresees that LINE will evolve into a platform that not only assists in job transitions but continues to provide valuable information thereafter, aiming for enduring connections that make iDA the primary choice for job seekers in their career journeys.

For more information, visit the official iDA LINE account: iDA LINE Account and the KUZEN service outline: KUZEN Overview.