#United States #Subaru #Camden #Crosstrek #Solterra

Subaru's Impressive Performance in December 2024

Subaru of America, Inc. has announced a remarkable increase in sales for December 2024, achieving a 7.1% growth compared to the same month in the previous year. This steady climb marks an incredible achievement of 29 consecutive months of sales growth. In December alone, Subaru sold 61,871 vehicles, up from 57,764 units sold in December 2023. The company's performance over the year has also been commendable, with total vehicle sales reaching 667,725 units, representing a rise of 5.6% year on year.

One of the notable highlights of December sales was the timing with the annual Subaru Share the Love® Event. This event allows Subaru to donate $250 for every vehicle sold or leased to the charity of the buyer's choice. The initiative supports various philanthropic causes and underscores Subaru's commitment to community and social responsibility.

Record-Setting Models

Particularly driving this record sales growth was the Crosstrek, which achieved its best year ever with 181,811 vehicles sold—a 14% increase over the previous year. Other top performers included the Forester, which was the most-sold model in December at 17,149 units, culminating in a total of 175,521 sales for the year, reflecting a 15% rise. The Outback also contributed significantly, with annual sales of 168,771, marking a 4% gain.

The Solterra, Subaru's electric vehicle, showed substantial growth as well, reaching its best December performance with a total of 12,447 sales, soaring by 40%. These figures not only highlight Subaru's ability to meet consumer demand across a diverse lineup, but also its successful transition into the electric vehicle market.

Commitment to Quality and Community

Jeff Walters, President and Chief Operating Officer of Subaru of America, expressed gratitude towards everyone who contributed to this success. He noted the pivotal role of committed retailers and the emphasis on quality, reliability, and safety that Subaru aims to deliver. Walters also reiterated Subaru’s overarching values expressed through the Subaru Love Promise, which emphasizes love and respect for everyone and support for communities nationwide.

Subaru’s dedication is not limited to sales; it encompasses a broader vision to enhance lives and contribute to societal wellbeing. Through the Share the Love Event, which has been running for its 17th consecutive year, Subaru aims to reach over $320 million in cumulative donations since the initiative's inception back in 2008.

Looking Ahead

As Subaru looks towards 2025, the company is determined to continue expanding its impact by delivering quality vehicles while promoting environmentally friendly options. The strategic push for broader audience engagement and environmentally conscious products positions Subaru favorably in the automotive market amidst growing competition.

In conclusion, December 2024 not only showcased Subaru of America’s sales milestones but also solidified its commitment to community support and sustainable progress. With a robust lineup ready for the coming year, Subaru aims to welcome even more customers into the Subaru family, ready for the adventures ahead.

For more information about Subaru's commitment to community and the environment, and to explore the latest models, visit Subaru of America.