AI and Social Awareness
2025-10-02 06:56:05

Increasing Social Consciousness Driven by the Rise of AI in Work Culture

Introduction


As artificial intelligence (AI) continues to evolve and integrate into various aspects of our daily lives, its influence on work culture and career perspectives is becoming increasingly pronounced. StarConnect, a Tokyo-based company, conducted a comprehensive survey titled “Social Career Awareness Survey” to analyze these changes in the context of AI's widespread adoption. The results indicate a tangible shift towards prioritizing social significance in the workplace.

Highlights of the Survey


1. Relationship Between AI Usage and Social Consciousness


Among those who frequently use AI (daily or several times a week), a remarkable 60% expressed a preference for work that emphasizes social significance. In contrast, only about 30% of non-users shared this sentiment, suggesting that exposure to AI enhances awareness of social responsibilities. Furthermore, nearly 48% of respondents who are curious about engaging with social issues noted an increase in their interest in social significance over the past three years.

2. Unique Jobs That Cannot Be Replaced by AI


The survey revealed that 61.8% of participants believe there are jobs AI cannot replace. The top three roles that respondents identified include:
1. Understanding and empathizing with people's feelings.
2. Mediating and reaching consensus among diverse interests.
3. Generating new ideas and plans.

Interestingly, those who rely on AI for their work are more aware of the complexities involved in planning and consensus-building, reinforcing the value of “human-centric” roles.

3. Transitioning Focus from Income to Social Significance


Around 25% of respondents indicated that they value social significance over income when considering their career goals. Approximately 20% reported an increased interest in social significance over the last three years, with nearly 30% of respondents in their 30s reflecting this trend the most. However, this age group also showed a significant inclination towards income, highlighting the generational struggle between personal aspirations and financial realities.

4. Societal Interests Across Generations


The survey also showcased distinct interest patterns among generations:
  • - 20s: Focus on future challenges related to environment, technology, and food.
  • - 30s: Engaged with broader social issues such as international relations, inequality, and local community concerns.
  • - 40s: Interest lies in personal themes such as education, diversity, and well-being.
  • - 50s: Concentration on basic life infrastructures such as regional welfare and education.

Summary


The findings suggest three key trends in the evolving role of AI and its impact on work culture:
1. The rise of AI enhances social consciousness among workers.
2. In this AI-driven era, traditional human roles are growing in importance as avenues for self-expression.
3. Diverse generational interests contribute to a richer societal landscape and greater potential.

Comments from the CEO


Hiroshi Mizumoto, CEO of StarConnect, commented on the survey results:
“This investigation reveals how humanity's role and the significance of work are perceived in the age of AI expansion. It is particularly evident among those in their 30s, who often feel pressured to avoid failure due to economic and familial pressures. Therefore, pursuing a social career through a model of diversification minimizes risks while striving for social significance, which may soon become a new standard. Our data shows that those who frequently utilize AI tend to attach greater importance to social significance, illustrating a shift towards new working paradigms where the delineation between tasks that AI can undertake and those requiring human empathy and creativity becomes more pronounced.”

Upcoming Event: Social Career Fest 2025


To explore the growing trend of social careers, StarConnect will host the “Social Career Fest 2025” on November 8th and 9th, showcasing around 100 organizations, including corporations, NPOs, and startups tackling social issues. Notable figures in the social impact sector will also be speaking. Join us to rethink career possibilities in light of the rising social consciousness!
For more details and registration: Social Career Fest 2025

Research Overview


  • - Survey Name: Social Career Awareness Survey
  • - Conducted by: StarConnect Official Website
  • - Method: Internet questionnaire (QiQUMO)
  • - Period: September 8-10, 2025
  • - Responses: 500
  • - Key Topics: Current employment situation, AI usage, work purpose (income vs. social significance), irreplaceable jobs by AI, areas of interest.


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Topics People & Culture)

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