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Introducing JIJYU: The New Fall Scent in the Six in Sense Series

Bridge and Blend, an innovative incense brand managed by Project Felicia, LLC, is set to launch the newest addition to its prestigious 'Six in Sense' series on August 20, 2025. This latest incense, called 'JIJYU', will be available for pre-order on their official online store. Designed to capture the essence of early autumn, JIJYU is a stick incense that offers a unique olfactory experience inspired by the rich history of incense blending from the Heian period.

The Story Behind JIJYU

The launch of JIJYU follows the release of the winter scent 'KUROBO' last December, and the brand plans to unveil a total of six seasonal scents by October 2025. Each fragrance is thoughtfully crafted to resonate with the changing seasons, providing a sensory journey that aligns with the natural world around us. JIJYU is specifically inspired by historical references to autumn, evoking a feeling of nostalgia for the waning summer days.

Innovative Incense Production

Bridge and Blend takes great pride in its commitment to sustainability and natural materials. The brand's switch to producing a stick incense form was largely influenced by customer feedback, recognizing a desire for varied burning options while minimizing waste. With a focus on preventing residue, they have provided a solution where customers can utilize incense ash (sold separately) for optimal burning results.

This shift highlights the brand's dedication to craftsmanship, as they combine machine efficiency with artisanal handcrafting techniques, maintaining the integrity of traditional incense formulation. Each incense stick uses 100% natural ingredients, featuring the precious agarwood 'Jinkō' to deliver a luxurious burning experience that reflects the era's sophisticated fragrance culture.

The Essence of Six in Sense

The 'Six in Sense' collection pays homage to the Heian period's six classical incense blends, deeply embedded in Japanese cultural heritage. Each scent, such as JIJYU, offers a modern interpretation of the ancient fragrances that once captivated the imperial court. This collection is an opportunity for both traditionalists and modern enthusiasts to reconnect with the diverse history of fragrances that have adorned Japanese lives for over a millennium.

The six signature fragrances represented in this series include: 'Umehana', 'Hasu', 'Jijyu', 'Kikuka', 'Rakuyō', and 'Kurohō', collectively weaving a narrative that transcends time and tradition.

The Unique Character of JIJYU

JIJYU stands out with its woody, spicy, and earthy aroma. Reflecting the transitory beauty of early autumn, it offers a harmonious balance between the robust scents of summer and the delicate whispers of fall. This carefully crafted fragrance serves as a beautiful companion for sharing memories of summer with loved ones or creating a serene evening ambiance for personal reflection.

The incense sticks are made from premium natural materials that ensure an enriching scent experience. Each box contains 20 mini sticks, designed for a burn time of about 20 to 30 minutes, which allows the fragrance to linger in your space for 30 to 60 minutes based on the environment.

Sustainability and Craftsmanship

The essence of Bridge and Blend extends beyond just creating scents; it embodies a commitment to sustainability. The packaging utilizes 'kome-kami', a paper made from upcycled rice waste, showcasing a rustic look that resonates with the spirit of 'Wabi-Sabi'. Additionally, a portion of their sales supports environmental initiatives through the 1% for the Planet organization, marking their pledge to contribute to global sustainability efforts.

The distinctive packaging is adorned with ancient motifs that symbolically connect traditional craftsmanship with contemporary design—a triangle representing the corn incense while incorporating lines that characterize the stick form, ultimately creating a hexagon that aligns with the six fragrances of the collection.

Future of Bridge and Blend

As they continue to expand their fragrance offering, Bridge and Blend will release two additional autumn scents by the end of October 2025. The cultivation of seasonal awareness through scent allows individuals to not only enjoy the present moment but also appreciate the historical context of the fragrances they cherish.

In conclusion, Bridge and Blend invites you to experience JIJYU and the entire 'Six in Sense' collection. Each incense stick is like a portal to the past, a luxury that balances busy modern life with the calming, contemplative practices of the Heian era. Through the engagement of all senses, they hope to offer moments of tranquility and connection to nature, making your nostalgic journey a rewarding experience.

Explore the beauty of Japanese incense today at the official Bridge and Blend online store: Bridge and Blend.