Unconventional Collaboration: Game Music and Local Beer in Japan

Reviving Local Culture with Unique Collaborations

In a fascinating blend of creativity and local tradition, a new craft beer titled "Nobuo Uematsu presents 俺のビール" has emerged from a collaboration between renowned composer Nobuo Uematsu and two breweries in Ichinoseki City, Iwate Prefecture. Widely recognized for his work on the beloved video game soundtrack for "Final Fantasy," Uematsu's passion for beer has culminated in a special product that aims to boost local tourism and culture.

This exciting initiative was born from a partnership linked to a tourism promotion project scheduled for 2024, wherein Uematsu sought to deepen his connection with the city. Responding to the call from the "Ichinoseki Local Products and Tourism Promotion Committee," the collaboration intends to invigorate the region's economy through unique offerings. Beginning August 22 during the "28th National Craft Beer Festival in Ichinoseki," attendees will get the first taste of this exclusive brew, alongside live performances by Uematsu's band, "Uematsu Nobuo con TIKI."

Uematsu describes the journey of creating these beers, which reflect his rich musical style and diverse emotions, in collaboration with local breweries, Sekinoichi and NOYMOND BREWING. Through this venture, they have developed two delightful variations of the craft beer:

1. Uematsu Nobuo presents 俺のビール SYMPHONY

This first craft beer, SYMPHONY, embodies the intricate and layered aspects of Uematsu’s compositions. Brewed using Belgian yeast to give it a rich red hue, its depth and elevated alcohol content make it perfect for savoring at leisure. Sekinoichi’s representative, Kaito Sato, explains that the beer can develop a more mellow taste and deeper aroma with long-term aging, enhancing its overall enjoyment.

Symphony Beer

Uematsu has personally been influenced by his experiences in Belgium, where he has tasted many remarkable beers, helping to inspire the concept behind SYMPHONY.

2. Uematsu Nobuo presents 俺のビール POP

The second variant, POP, captures the vibrant and catchy essence of Uematsu's music. This beer is crafted to be enjoyed in a lively setting, making it ideal for gatherings and celebrations. A pale ale bursting with refreshing citrus aromas and a gentle bitterness, its drinkability ensures that fans will want to have more than one.

NOYMOND BREWING’s owner, Tetsu Sato, shares his enthusiasm about this collaboration, noting that just like a memorable game melody, POP is designed to leave a lasting impression on its drinkers.

Pop Beer

The collaboration showcases Uematsu's love for beer and the exceptional brewing talents found in Ichinoseki. As visitors immerse themselves in the rich tapestries of craft beer, they also dive into the cultural heritage of the region. This combined effort is not just about creating a delicious product; it signifies a celebration of innovation, artistry, and community spirit.

About the Breweries

Sekinoichi Sake Brewery

Founded in 1918, Sekinoichi is a cherished brewery in Ichinoseki, focused on producing sake and craft beer that delights locals and visitors alike. Their commitment revolves around the philosophy of crafting beverages that bring joy to people's lives. For more information, visit their official website: Sekinoichi.

NOYMOND BREWING

As a fresh face in the Ichinoseki brewing scene, NOYMOND BREWING specializes in creating unique craft beers paired with delightful local dishes. Their establishment is a welcoming spot where patrons can savor their beer alongside a variety of Japanese culinary delights. Learn more about them at NOYMOND BREWING.

National Craft Beer Festival in Ichinoseki

This annual event gathers over 150 types of craft beer from across the nation, highlighting regional flavors and brewing expertise. With about 36,000 visitors last year, the festival has become a staple in Japan's beer culture, making it an exciting venue for Uematsu's new creations.
Join the celebration of craft beer and music! Experience firsthand the blend of innovation and tradition at this landmark festival running from August 22 to 24.

Celebrate this rare fusion where music and craft brewing meet, and enjoy a taste of Ichinoseki’s rich culture and history through Nobuo Uematsu's exceptional beers.