Experience the Fluffy Charm of Shimaenaga at Special Pop-Up Markets!

If you are a fan of cute birds, you are in for a treat! The Kotoricafe project, known for its unique concept of enjoying coffee while observing little birds, has launched a delightful pop-up market specializing in Shimaenaga, often dubbed as the snow fairy of the avian world.

The event is running across four locations in the Kanto area: one in Tokyo, two in Saitama, and one in Gunma. It features an array of adorable Shimaenaga-themed merchandise that fans and collectors will surely appreciate.

What to Expect at the Shimaenaga Market

The interior of these pop-up markets is adorned with charming, fluffy Shimaenaga goods, creating a delightful and whimsical shopping atmosphere. Visitors can expect a wide selection of products, from plush toys and stationery to home décor items, all designed with the enchanting Shimaenaga in mind. The merchandise promises to bring a touch of cuteness that can brighten anyone's day.

It's a limited-time event, making it even more special. If you are looking to meet the delightful Shimaenaga, make sure to pop in at these locations before the markets end. Here’s a list of where you can find them:

- Shimaenaga Market Urawa: Located on the 5th floor of Isetan Urawa until October 14, 2025. More details can be found here.
- Shimaenaga Market Shin-Misato: At Keio Department Store, Lalaport Shin-Misato, on the 1st floor of the outdoor mall until September 3, 2025.
- Shimaenaga Market Ochanomizu: This market can be found at Maruzen Ochanomizu until September 8, 2025.
- Shimaenaga Market Takasaki: Located at Toda Bookstore, Takasaki, this market has an indefinite closing date in September 2025.

Join the Fun

These pop-up events are not just about shopping; they are about celebrating the charm of Shimaenaga and creating a community for bird lovers and merchandise enthusiasts alike. Every purchased item helps spread the joy and cuteness of these delightful little birds.

Visit the nearest market and indulge in the soft, fluffy world of Shimaenaga. It’s a perfect opportunity for a cozy outing, a unique shopping experience, or simply to enjoy some quality time surrounded by fellow nature lovers. Don't miss your chance to bring home a piece of this magical experience!

Lastly, don’t forget to check out the wonderful illustrations by Piyo Notebook (@piyonotebook), which beautifully depict these charming creatures and add an extra layer of enjoyment to the shopping experience.