#Spain #Madrid #Veeva Systems #Astellas #Bayer AG

Veeva Commercial Summit Europe: A Nexus for Innovation

The Veeva Commercial Summit in Europe, set to take place on November 5-6 in Madrid, Spain, marks a significant event in the life sciences calendar, uniting top biopharma leaders and innovators. Companies like Astellas, Bayer AG, Boehringer Ingelheim, LEO Pharma, Moderna, and MSD are taking the stage to share their insights and advancements. This summit promises a two-day experience filled with learning, collaboration, and exploration of next-generation technologies.

A Platform for Sharing Ideas

The summit is designed to foster a dynamic exchange of ideas among over 1,200 participants, primarily life sciences professionals. Attendees can expect more than 100 engaging sessions that will cover various topics surrounding customer engagement and the use of cutting-edge software and data innovations available through Veeva Commercial Cloud. One highlight will be the presentation of the latest in Veeva’s software toolkit, including the Vault CRM Suite, which is set to redefine how field teams engage with customers.

Key Innovations in Customer Engagement

During the event, Veeva AI will take center stage with its various agents aimed at enhancing field productivity. The Pre-call Agent, Content Agent, Free Text Agent, and Voice Agent are poised to revolutionize how representatives engage with healthcare professionals (HCPs) by streamlining interactions, thereby increasing efficiency and effectiveness.

Moreover, Moderna is expected to showcase how Veeva AI's PromoMats Quick Check Agent significantly accelerates content reviews, ensuring a rapid yet compliant pre-approval process for marketing materials that undergo medical, legal, and regulatory scrutiny.

Insights from Industry Leaders

Engaging discussions will include:

• - Connecting Functions for Better Engagement: Bayer AG will partner with Otsuka Europe to demonstrate how a unified view of customer data enhances engagement across sales, marketing, and medical functions.
• - Understanding Customer Preferences: LEO Pharma is set to explore how they are leveraging data on healthcare professional (HCP) preferences to close the gap between customer expectations and experiences.
• - Innovative Go-to-Market Strategies: Bayer AG will also share how their evolution in go-to-market strategies fosters a greater customer-centric approach through the next-generation CRM suite.

Establishing a Robust Data Foundation

The importance of establishing a solid data infrastructure is another focal point, with MSD scheduled to discuss how deep knowledge of Key Opinion Leader (KOL) data can amplify engagement effectively.
Bayer AG will present on standardizing HCP and Health Care Organization (HCO) data globally to leverage AI capabilities, enhancing commercial outcomes.

Accelerating Content Lifecycle Management

Astellas will exemplify the journey from disparate planning and execution towards a cohesive content strategy powered by integrated technologies, illuminating how such a transition can facilitate more impactful customer interactions.

Conclusion

As the European life sciences community gathers at this prestigious summit, the collective knowledge and innovative practices shared among industry leaders promise to drive transformative advancements. Chris Moore, President of Veeva Europe, emphasizes the significance of this gathering: “The Veeva Summit offers a unique opportunity for leaders to explore advancements like agentic AI, facilitating quicker access to medicines for patients.”

Attendees can register and check the agenda online at veeva.com/eu/Summit, ensuring they remain at the forefront of industry developments. With commitment to innovation, Veeva has built a reputation for delivering exceptional service to more than 1,500 clients in the biopharmaceutical sector.

About Veeva Systems

Veeva Systems stands as a trailblazer in providing cloud-based software tailored for life sciences, ensuring that data and services meet the high demands of this critical sector. As a Public Benefit Corporation, Veeva emphasizes a balanced approach to stakeholder interests, championing the cause of innovation while fulfilling the needs of clients, employees, and shareholders alike.

For further information about Veeva Systems and their offerings, visit their official website.