Intermestic's Strategic Acquisition of Horus HD and Visionary Holdings
In a significant step towards consolidating its foothold in the eyewear market, Intermestic Co., based in Tokyo's Minato Ward, has announced its decision to fully acquire Horus HD Co. and Visionary Holdings Co., the operators of the Megane Super brand. This acquisition aims to not only enhance Intermestic's retail offerings but also to create a more formidable presence in the competitive eyewear landscape.
Background of the Acquisition
The acquisition was put forward for approval during a board meeting scheduled for September 2, 2025, with the anticipated execution date set for October 1, 2025. However, the timeline may adjust based on the progress of regulatory procedures relating to competition laws.
Intermestic's Zoff brand currently boasts 317 stores across Japan (as of July 2025), while Visionary Holdings operates 300 stores nationally, specializing in glasses and contact lenses. By bringing these two groups together, the overall number of retail locations will surpass 600, positioning them as a leading player in the domestic eyewear market.
Synergies and Growth Opportunities
The Visionary Holdings group has a strong focus on contact lens retail, with sales in this segment outpacing those of eyewear. Given that many contact lens users are younger consumers, there is a notable overlap with Intermestic's target demographic. The synergy created through this acquisition could enhance cross-selling opportunities between the two brands, capitalizing on existing customer bases. Moreover, Intermestic’s robust selection of high-performance sunglasses aligns well with the contact lens category, adding further value and attraction for consumers.
Strengths of Visionary Holdings
Visionary Holdings is known for its Megane Super brand, which employs specialist staff who have completed rigorous training programs and hold national qualifications as eyewear makers. The company emphasizes precise vision examinations through a comprehensive