#Japan #Tokyo #Women's Health #Be habit #semi-personal gym

Be habit Expands Its Reach in Tokyo

Be habit, the renowned women-only semi-personal training gym, continues to make waves in Tokyo by opening its third location in Komagome in February 2026. This move follows the success of its previous branches in Okubo and Sugamo, solidifying its mission to create a supportive fitness environment for women.

Background: Catering to Health-Conscious Women

According to the Ministry of Economy, Trade and Industry, sales of fitness clubs are projected to rise by 4.5% year-on-year, reaching approximately 291 billion yen in 2024. This growth is paralleled by an increasing membership trend, as the fitness industry transitions from recovery to a period focused on retention and differentiation. In urban areas, the demand for women-only gyms is surging, with more women seeking safe, affordable, and sustainable fitness solutions.

Since its establishment in 2021, Be habit has effectively responded to these needs, earning recognition through word-of-mouth that highlights its commitment to creating a space that women choose when they know about it.

Be habit's Three Core Strengths

1. Women-Only Environment

Each Be habit location is strictly female-only, providing a comfortable atmosphere where women can focus on their workouts without the distractions of male presence. This attention to detail assures even fitness beginners that they can engage in training without feeling self-conscious.

2. Unlimited Visits

With a monthly fee starting at just 7,579 yen, members can visit the gym every day, allowing them to integrate fitness into their routine without the stress of limited visits. This structure contributes to the gym's high retention rates, as women can train at their own pace without feeling pressured.

3. Unlimited Guidance

Trainers are always available on-site to offer assistance with correct posture and customized workout plans, instantly addressing any questions or uncertainties. This model alleviates common concerns found in budget gyms, such as lack of guidance or alone not being able to stay motivated.

This combination of benefits is offered at an attractive price point, allowing Be habit to provide personal training quality at a budget gym rate.

Understanding Semi-Personal Training at Be habit

At Be habit, semi-personal training involves a rotating trainer system. A single trainer addresses the needs of multiple clients, offering tailored workout suggestions and guidance throughout. This format allows members to engage in solo workouts using gym equipment like in a traditional gym or benefit from expert assistance when desired.

Affordable Training Plans

Many women have faced barriers to fitness due to high costs of personal training or lack of guidance in budget gyms. Be habit seeks to dismantle these obstacles by providing a welcoming space that encourages women who previously distanced themselves from fitness to maintain a regular routine. The success of the Okubo and Sugamo branches, boasting consistently high membership retention, attests to the quality of service and support Be habit provides. The opening of the Komagome location aims to further assist women in achieving their physical wellness goals.

Trained Professionals Supporting Your Journey

One of the standout features of Be habit is that all staff hold relevant fitness training qualifications and experience, from full-time trainers to part-time and freelance staff. Led by representative Aya Tanaka, the team takes pride in their ability to support everyone from beginners to advanced bodybuilders preparing for competition. Providing a fun, effective, and sustainable training environment is at the heart of Be habit's mission, and the team looks forward to extending this service across Tokyo.

We warmly invite the residents of the Komagome area to visit and experience what Be habit has to offer.

Store Information

• - Store name: Be habit Komagome
• - Address: 1-27-7 Suzuki Building 2F, Komagome, Toshima City, Tokyo 170-0003
• - Access: 1-minute walk from Komagome Station on the JR Yamanote Line and Tokyo Metro Namboku Line
• - Business Hours: Weekdays 10:00 AM - 10:00 PM / Weekends & Holidays 10:00 AM - 7:00 PM
• - Website: behabit.jp

Company Overview

• - Company Name: WILLBE LLC
• - Representative: Aya Tanaka
• - Main Office: 4-4-23 Takadanobaba, Shinjuku-ku, Tokyo 171-0033