Discover the Juicy Elegance of Fukushima's Hatsuhime Peach This Summer

Welcome the Summer with Hatsuhime Peaches from Fukushima

On July 2, 2026, Aoki Fruits Company, based in Koriyama City, Fukushima, made headlines by purchasing the highly-prized “Hatsuhime” peaches during Fukushima’s first auction of the season. As one of the earliest varieties to hit the market, Hatsuhime peaches are celebrated for marking the beginning of summer and are now available in unique forms across two offerings in Fukushima and Tokyo.

A Unique Offering in Two Forms

The flagship store, Fruits Shop Aoki, located in Koriyama, started the sale of fresh Hatsuhime peaches just after the auction, catering to local fruit lovers who seek the pure taste of the season. Meanwhile, the Fruits Peaks store at Toyosu Sail Park in Tokyo will introduce a limited-edition parfait called “Hatsuhime THE TOWER,” available only on July 5, 2026. This exclusive dessert highlights the exquisite flavors of the spring peach, melding its natural sweetness with innovative culinary artistry.

Hatsuhime, renowned for its succulent juiciness and refreshing sweetness, captivates those eager to enjoy the first peaches of the season. This year, favorable weather conditions resulted in a bountiful crop, leading to larger peaches bursting with sweetness. With every bite, customers can relish the mouthwatering juiciness that heralds the arrival of summer.

The Significance of Hatsuhime Peaches

Fukushima stands out as one of Japan’s leading peach-producing regions, with a variety of peaches harvested from early July to late September. Hatsuhime peaches are among the first to be harvested, embodying the seasonal transition with their delightful taste. These early-season fruits are not only a feast for the palate but also a symbol of good fortune and the joy of summer in Japanese culture.

Aoki Fruits prides itself on delivering the freshest seasonal fruits, ensuring their customers experience the best quality at the peak of flavor. The Hatsuhime peaches were purchased for an impressive 100,000 yen per case (containing 16 peaches) at the public market in Fukushima. This substantial investment reflects the high regard for this specific peach variety and its cultural significance as summer’s inaugural fruit.