VETTY Awards® 2026: Honoring Excellence in Animal Health Care Marketing

The North American Veterinary Community (NAVC) is thrilled to announce that entries are now open for the esteemed VETTY Awards®, a globally recognized awards program dedicated to outstanding marketing within the animal health care sector.

Since their initiation in 2017, the VETTY Awards® have significantly evolved, garnering attention and submissions from around the world. These awards acknowledge innovative marketing strategies associated with products, programs, and services aimed at improving the lives of animals. The aim is to highlight the creative professionals who advocate passionately for animal health and welfare, celebrating them as the 'Torchbearers of Care.'

As NAVC's CEO, Gene O'Neill, pointed out, "The VETTY Awards® honors the market leaders whose relentless efforts help enhance the quality of life for pets." Those involved in this sector, including nonprofits and for-profit organizations, are encouraged to showcase their creative marketing campaigns for consideration. To be eligible, submissions must have been executed between November 1, 2024, and October 31, 2025.

There are various categories for submission based on communication and marketing mediums, encompassing print advertising, digital platforms, social media, websites, and more. This diversity ensures that every facet of marketing in animal health care is recognized accordingly. The awards ceremony will coincide with the 43rd annual Veterinary Meeting & Expo (VMX), set to take place from January 17-21, 2026, at the Orange County Convention Center in Orlando, Florida. VMX is renowned as the largest and most comprehensive global veterinary education conference, offering attendees nearly 1,000 hours of continuing education. It also features world-class entertainment and the award-winning VMX Expo Hall, showcasing the latest advancements in veterinary medicine.

In 2025, VMX set new attendance records, welcoming nearly 30,000 veterinary professionals from around the globe. Winners of the VETTY Awards® will get the unique opportunity to have their innovative work displayed within the VETTY booth at the Expo Hall, amplifying their reach within the industry. Not only will winners be celebrated at a special awards reception on January 19, but they will also gain prominent features on the VETTY Awards® website.

For those planning to submit their entries, it is essential to note that the early bird deadline is approaching on September 30, 2025, with a final submission deadline set for November 3, 2025. Following the submission period, winners will be informed in mid-December, allowing them ample time to plan their attendance for the awards reception.

To learn more about the VETTY Awards®, or if you have any questions, the NAVC encourages participants to visit their official website, TheVettys.com, or reach out directly via email. The NAVC, established in 1982 and headquartered in Orlando, Florida, is a nonprofit organization dedicated to enhancing the veterinary profession globally. It provides a broad range of services, including educational events and a highly regarded portfolio of veterinary publications. With a commitment to support the community and the well-being of animals, the NAVC has consistently been recognized as one of the Top Workplaces in Orlando, fostering a culture of innovation and dedication in animal health care.

As the VETTY Awards® continue to recognize the brilliance and creativity within the animal health marketing field, the NAVC invites all marketing professionals to participate and honor the incredible efforts that lead to better lives for animals everywhere.

Topics Consumer Products & Retail)

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