#Japan #Tokyo #Hair Care #LUX #Kinmokusei

LUX's Kinmokusei Series Returns for 2026

Every year, LUX, a total beauty care brand from Unilever Japan, is excited to unveil its limited edition "LUX Bath Glow Kinmokusei Series", launching on August 10, 2026. This series is a continuation of the beloved "LUX Kinmokusei Series" which has garnered praise over the years. The new collection expands upon last year's notable addition, the "LUX Bath Glow", alongside the revamped "LUX Super Rich Shine". The range will be equipped with diverse products including shampoos, conditioners, tube treatments, and hair oils, tailored to meet the seasonal hair care demands of autumn.

Four Years of Success with the Kinmokusei Series

The Kinmokusei series from LUX has achieved tremendous popularity since its debut in 2023, commemorating its fourth year in 2026. This hair care line aims to repair damage caused by the summer sun and dryness, leading your hair to a healthy shine, complemented by the sweet and sophisticated scent of Kinmokusei. This year, the lineup includes the standard "LUX Super Rich Shine Kinmokusei Pump Pair" and the fall-exclusive "LUX Bath Glow Kinmokusei Series".

Product Line-up

LUX Bath Glow Kinmokusei Repair and Shine Trial Size Pump Pair

The "LUX Bath Glow" is set to receive a major revamp in September 2024, including a newcomer to the lineup—a "hair booster", also referred to as a "beauty serum for hair". Grounded in the concept of "moisture care beauty", this product will deliver essential hydration to hair typically vulnerable to autumn dryness, all while infusing your bath time with a delightful Kinmokusei fragrance.

Key Features:

• - Formulated with "plump permeation water jelly", which incorporates three key ingredients (Suisenji algae extract, Arginine, and Glycerin solution) aiming for unmatched moisture retention and damage repair.
• - The formula penetrates deeply into hair affected by summer's UV rays and dryness, focusing on intensive repair and hydration to ensure moisture stays locked within.

Product Details:

• - Product Name: LUX Bath Glow Kinmokusei Repair and Shine Trial Size Pump Pair
• - Classification: Shampoo/Treatment
• - Content Volume: Each 400g of Shampoo/Treatment
• - Price: Open Price

LUX Super Rich Shine Kinmokusei Pump Pair Overview

"LUX Super Rich Shine" is an essential series addressing various hair concerns like damage, dryness, frizz, and lack of shine. It underwent a major update in 2025, marking a decade since its last complete overhaul. In the Kinmokusei series, alongside the standard shampoo and conditioner, the range now includes tube treatments and hair oils.

Key Features:

• - Featuring a composition where 80% is beauty serum within the shampoo and conditioner, each variant contains Silk and Argan Oil, ensuring rich care that penetrates deeply into the hair.
• - Acclaimed for restoring luster and healing summer-induced damage, this product will enhance your bath experience with a gentle Kinmokusei aroma.

Product Details:

• - Product Name: LUX Super Rich Shine Kinmokusei Pump Pair
• - Classification: Shampoo/Conditioner
• - Content Volume: Each 400g of Shampoo/Conditioner
• - Price: Open Price

LUX Super Rich Shine Kinmokusei Treatment - Two Variants Overview

This year, two new treatment variants (the tube treatment and hair oil) have been added to the lineup, designed to address hair's seasonal dryness and accumulated damage from summer. Envelop yourself in the sweet and sophisticated Kinmokusei scent while indulging in both in-bath and out-of-bath luxurious damage care.

Key Features:

• - Tube Treatment (In-Bath): Targets intense damage to the hair, allowing nourishing and moisturizing ingredients to deeply permeate for sleek and glossy hair.
• - Hair Oil (Out-of-Bath): Protects hair from external stressors like dryness and friction, offering silky texture without stickiness, for radiantly shiny locks.

Product Details:

• - Product Name: LUX Super Rich Shine Kinmokusei Treatment (Two Types)
• - Classification: Tube Treatment/Hair Oil
• - Content Volume: 300g/70ml
• - Price: Open Price

About LUX

Since the launch of its flagship product, "LUX Super Rich," in 1989, LUX has committed over 35 years to researching the hair needs of Japanese women, continually adapting to changing hair care demands. As a trusted name in hair care, LUX has been recognized as the No.1 brand in the shampoo and conditioner market in Japan for eight consecutive years.

Certain products will be available across drugstores and e-commerce platforms nationwide starting August 10, 2026.