#USA #Seattle #Alaska Airlines #Hawaiian Airlines #Atmos Rewards

Alaska Airlines and Hawaiian Airlines Introduce Atmos™ Rewards

On August 20, 2025, Alaska Airlines unveiled an upgraded loyalty program called Atmos™ Rewards. This program represents a significant step forward in the aviation industry, uniting the best features of Alaska's Mileage Plan and Hawaiian Airlines' HawaiianMiles to provide a more tailored and rewarding experience for frequent flyers. With Atmos Rewards, members gain access to a range of new choices and benefits, ultimately enhancing their travel adventures.

A Pioneering Loyalty Framework

Atmos Rewards introduces a groundbreaking structure that allows members to choose how they earn points. For the first time in airline history, travelers can select their earning method based on distance flown, amount spent, or number of flight segments. This level of flexibility is designed to cater explicitly to the travel preferences of individual members. As Andrew Harrison, Chief Commercial Officer at Alaska Airlines, articulates, "We're giving our members control over how they earn and redeem, while honoring the legacy and values of both Alaska and Hawaiian."

Choosing How to Earn

Members will have three options for accumulating points:

• - Distance Traveled: Earn one point for each mile flown, ideal for those who embark on long-distance journeys.
• - Price Paid: Accumulate five points for every dollar spent on airfare, including upgrades. This option suits travelers in premium cabins seeking maximum rewards.
• - Segments Flown: Receive 500 points for each flight segment. Perfect for travelers who frequently take shorter flights, as they receive guaranteed points for each trip.

Expanding Earning Potential

Beyond flights, Atmos Rewards broadens the earning potential for members by offering opportunities to accumulate points through various partners and everyday purchases. Members can earn points at restaurants, hotels, and even on Lyft rides—2 points for regular rides and 3 points for elevated rides. Linking their Atmos Rewards account with Lyft will allow members to enhance their point accumulation effortlessly.

Redemptions and Benefits

The program promises a rich array of redemption opportunities, enabling members to use their points for award travel across over 1,000 destinations worldwide with Alaska, Hawaiian, and their airline partners, including members of the oneworld alliance. Points can be redeemed starting at just 4,500 points for one-way flights, ensuring that fantastic travel opportunities are accessible to all. Additionally, the Atmos Rewards Summit Visa Infinite® Card will further enhance the earning potential, offering exclusive perks for cardholders, including a Global Companion Award and status points for every dollar spent.

Connectivity Updates

Alaska Airlines is also making strides in inflight connectivity by introducing Starlink Wi-Fi across its fleet. From 2026, this ultra-fast service will be offered for free to Atmos Rewards members, further enhancing the in-flight experience. This innovation underscores the airline's commitment to ensuring that travelers stay connected while enjoying their journey.

Tailored Community Benefits

In an exciting addition, members will have the option to engage with tailored Atmos Communities starting in 2026. This initiative will allow travelers with similar interests or based in similar locations to receive dedicated benefits, enriching their connections and experiences with the airline even further.

Transition for Existing Members

Existing Mileage Plan and HawaiianMiles members are automatically transitioned to Atmos Rewards with no changes to their accounts or benefits. Current members will continue to enjoy all existing privileges, and the points they’ve accumulated will retain their value. As a result, travelers can look forward to new features without the usual complexities associated with loyalty program changes.

Aiming for New Heights

Alaska Airlines aims to redefine airline loyalty with the Atmos Rewards program, emphasizing flexibility, personalized experiences, and generous earning opportunities. The integration of both airlines' loyalty programs promises to offer members the most innovative rewards features in the industry, further strengthening Alaska's position as a leading airline brand.

Conclusion

As Alaska Airlines continues to expand its international reach, including exciting new destinations set to launch from Seattle, the Atmos Rewards Program will play an integral role in enhancing the travel experiences of loyalty members across the globe. Travelers interested in learning more or joining the program can visit atmosrewards.com for further details.