Chipotle Launches First Matchday BOGO for Soccer Fans in Exciting Summer Event

Celebrate Soccer this Summer with Chipotle



This summer, Chipotle Mexican Grill is stepping onto the soccer pitch with an exciting offer for fans across the U.S., Canada, and the U.K. The renowned restaurant chain is initiating its first-ever Matchday Buy-One-Get-One (BOGO) promotion on June 11. From 3 PM local time onwards, anyone wearing a soccer jersey at participating Chipotle locations can enjoy a free entrée with the purchase of another.

A Unique Soccer Celebration


This innovative promotion aligns perfectly with the summer’s premier international soccer tournament, drawing in passionate fans who eagerly await the matches. To ensure a fresh and engaging experience, Chipotle is also releasing a limited-edition jersey featuring “Real Chipotle” across the front and the number “53” on the back, symbolizing the real ingredients used in their delicious offerings.

Only 53 jerseys will be available exclusively through the Chipotle Rewards Exchange, designed specifically for loyalty program members in the U.S. as part of this summer’s soccer festivities.

Joining the Chipotle Rewards Program


For fans eager to snag one of these collectible jerseys, Chipotle Rewards members can enter for a chance to win by exchanging 10 points between June 10 and June 24. This exciting opportunity allows fans not just to don a unique piece of apparel but also to enjoy an exclusive digital badge for their participation in the Matchday BOGO.

Fans can easily join the Chipotle Rewards program online and start accumulating points immediately, rewarded with free chips and guacamole upon their first qualifying purchase.

Bringing Fans Together


Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle, stated, “Every four years, this tournament creates an unmatched sense of excitement, pride, and community among fans around the world. We wanted to celebrate the rituals that make the experience so memorable.”

The Matchday BOGO is not just a promotional event; it builds on the success of Chipotle's previous jersey campaigns, including the highly successful Hockey Jersey BOGO, reinforcing the brand's commitment to creating a community around sports and shared experiences.

Supporting Grassroots Soccer Initiatives


Beyond the excitement of the Matchday BOGO, Chipotle continues to champion grassroots soccer initiatives, having supported nearly 1,500 local soccer fundraisers across North America in 2025 alone, donating over $225,000 to local organizations. Since launching its fundraiser program in 2015, Chipotle has contributed more than $3.5 million to soccer communities, fostering growth and passion for the sport at the grassroots level.

How to Redeem Your Offer


The Matchday BOGO is limited to five free entrée items per check and requires the purchase of an entrée of equal or higher value. Note that this offer is valid only on June 11, 2026, after 3 PM local time, and is redeemable in-restaurant only at participating locations in the U.S., Canada, and the U.K. It does not apply to catering, mobile, online, or delivery orders.

To keep up with all the latest news and promotions, or to learn more about becoming a Chipotle Rewards member, make sure to visit Chipotle's official website.

In a world where community and passion for sports collide, Chipotle is ensuring that fans have an unforgettable summer filled with delightful food and the joy of soccer. So gather your friends, put on those jerseys, and head to Chipotle for a memorable Matchday experience!

Topics Consumer Products & Retail)

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