Exploring the AMEX Card Landscape in Japan
In June 2025, CocomoRa conducted an extensive survey to understand the preferences and demographics of American Express (AMEX) cardholders in Japan. The survey aimed to gather real insights from users regarding their experiences with AMEX cards, and its findings shed light on the prevalent trends within this financial realm.
Survey Overview
Utilizing internet research through the Freezey tool, the survey targeted credit card users who currently hold AMEX cards. A total of 64 individuals participated, comprising 44 men and 20 women. These respondents provided diverse answers about their preferences and usage of AMEX credit cards, painting a comprehensive picture of the current AMEX scene.
Types of AMEX Cards Held
The survey revealed that nearly 42% of respondents owned a
CrediSeizon affiliated card, making it the most popular choice among AMEX cardholders. Following this,
Propaganda Cards accounted for about 31% of the total responses. Other types of cards such as airline-affiliated, hotel-affiliated, and business cards were mentioned, but with fewer respondents selecting them as their primary cards.
Breakdown of Card Ownership:
- - CrediSeizon affiliated cards: 27 respondents (42.19%)
- - Propaganda cards: 20 respondents (31.25%)
- - Airline affiliated cards: 6 respondents (9.38%)
- - Hotel affiliated cards: 5 respondents (7.81%)
- - Business cards: 5 respondents (7.81%)
- - Other types: 14 respondents (21.88%)
Reasons Behind Choosing AMEX Cards
When asked why they chose AMEX, the majority cited
high status as their primary reason, with around 36% of respondents highlighting this trait. Other significant reasons included:
- - Security features (31.25%)
- - Travel and gourmet rewards (25%)
- - Reward points accumulation (21.88%)
- - Comprehensive insurance benefits (20.31%)
- - Higher credit limits (6.25%)
These insights indicate that AMEX cards are perceived not only as a financial tool but also as a status symbol that offers various valuable benefits.
Demographic Insights
The survey also inquired about the demographic attributes of AMEX applicants, with age and income being key focus areas. About 30% of respondents reported an annual income of
under 4 million yen, while 39% were aged
50 years or older. This demographic breakdown underscores a trend where more mature individuals with a solid income base are inclined to choose AMEX cards.
Income Distribution:
- - Under 4 million yen: 19 respondents (29.69%)
- - 4 to under 6 million yen: 13 respondents (20.31%)
- - 6 to under 8 million yen: 8 respondents (12.50%)
- - 8 to under 10 million yen: 7 respondents (10.94%)
- - 10 to under 12 million yen: 7 respondents (10.94%)
- - 12 to under 15 million yen: 4 respondents (6.25%)
- - 15 to under 20 million yen: 3 respondents (4.69%)
- - Over 20 million yen: 3 respondents (4.69%)
Age Distribution:
- - 20 to 24 years: 3 respondents (4.69%)
- - 25 to 29 years: 5 respondents (7.81%)
- - 30 to 34 years: 11 respondents (17.19%)
- - 35 to 39 years: 8 respondents (12.50%)
- - 40 to 49 years: 12 respondents (18.75%)
- - 50 years and older: 25 respondents (39.06%)
Conclusion
CocomoRa's survey provides valuable insights into the AMEX card landscape in Japan, showcasing not only the types of cards preferred by users but also the demographic traits that shape their choices. With high status, security, and rewards being the leading motivations, AMEX cards continue to captivate a segment of the population looking for both prestige and practicality in their financial dealings. This data reinforces the importance of understanding consumer preferences in the ever-evolving landscape of credit cards, providing a useful foundation for future financial services and product developments.