SBI Securities Achieves 3 Trillion Yen in Domestic Equity Margin Balances Leading in Online Brokerage

SBI Securities Achieves 3 Trillion Yen Milestone in Domestic Equity Margin Balances

On September 30, 2023, SBI Securities, headquartered in Minato City, Tokyo, announced a historic achievement as it became the first major online brokerage in Japan to achieve a domestic equity margin balance of 3 trillion yen. This impressive milestone underscores the company's long-standing dedication to providing its customers with exceptional services at competitive rates since it initiated its online trading services in 1999.

SBI Securities has consistently operated under the principle of customer-centricity, focusing on delivering the lowest fees across the industry while maintaining the highest service standards. Their equity trading services feature some of the most competitive commission rates in the market, along with various types of margin trading options, such as daily margin and HYPER short selling, supported by comprehensive trading tools and services. As a result, they have become a popular choice among individual investors.

Data shows that SBI Securities and its related firms hold approximately 63.4% of the total market share for individual investor margin trading, emphasizing their dominant position in the stock market. Their dedication to enhancing the trading experience culminated in the implementation of free domestic equity trading commissions (both cash and margin) beginning September 30, 2023, prior to what they term the “Zero Revolution.” Prior to this change, their domestic equity margin balance stood at around 1.58 trillion yen at the end of September 2023, which skyrocketed to 2 trillion yen by April 2024—a staggering increase of 1 trillion yen in just two years.

In August 2023, SBI Securities introduced an innovative service called "Hajimete Shinyou®" aimed at individuals new to stock trading, allowing them to engage in margin trading with minimized risk. By May 2026, the number of accounts opened under this service reached 830,000, showcasing a remarkable year-on-year growth of 113% in domestic equity margin account openings and a 90% increase in the number of individuals debuting in margin trading.

Additionally, starting January 2026, SBI Securities plans to expand its offerings by incorporating SOR orders and PTS orders for new general margin transactions in domestic equities. This initiative aims to leverage the PTS market to enhance pricing opportunities for customers while improving their overall trading environment.

SBI Securities remains steadfast in its commitment to customer-centric business practices and maintaining the delicate balance between low fees and high service quality. As they look toward the future, they continue to innovate and expand their offerings, ensuring that individual investors receive top-notch service tailored to their unique trading needs.

This impressive three trillion yen achievement not only illustrates the robustness of SBI Securities' operations but also their ongoing influence as a significant player in the Japanese brokerage landscape. As the market evolves, SBI Securities is poised to maintain its edge as a leader in online trading, redefining what investors can expect from their brokerage services.

In conclusion, SBI Securities’ 3 trillion yen milestone serves as a testament to their effective strategies and unwavering dedication to supporting individual investors. Their initiatives, such as Zero Revolution, Hajimete Shinyou®, and upcoming order services, reflect their commitment to enhancing the trading experience for all clients. As they pave the way for future growth and innovation, investors can anticipate an even more dynamic and customer-focused approach from SBI Securities in the years to come.