#Japan #Tokyo #NB ACADEMY #Sapporo Megmilk #Asia Koshien

Sapporo Megmilk Extends Its Role as Diamond Sponsor for the Asia Koshien

In a significant announcement, NB.ACADEMY has revealed that Sapporo Megmilk Co., Ltd. is extending its role as a diamond sponsor for the upcoming Asia Koshien tournament set to take place in December 2025 in Jakarta, Indonesia. This will mark the third consecutive event where Sapporo Megmilk has provided essential support, emphasizing its commitment to promoting Japan's renowned baseball culture across Asia while nurturing young athletes.

The Asia Koshien aims to instill sportsmanship and teamwork among the younger generation through baseball, illustrating the values of the game. The inaugural event is scheduled for December 17 to 21, 2024, also in Jakarta, which has already garnered considerable attention and enthusiasm among participants and spectators alike. Building on this momentum, the second edition of the tournament aims to expand its scale and invite more participants from across the Asian region, fostering connection and camaraderie among diverse cultures.

As part of the sponsorship, Sapporo Megmilk will secure naming rights for three tournaments starting in 2024, continuing to play a crucial role in the event's branding, which will feature the company’s name in all tournament logos and visuals. This partnership amplifies both the brand value of the tournament and the engagement of young baseball players.

Sapporo Megmilk stands as a leader in Japan's dairy market, actively advocating for health promotion and youth support through sports. Their motto, “Love Earth. Love Life,” which resonates with the ideals of the Asia Koshien, underscores their mission to provide an enriching environment for aspiring baseball players in Asia.

Moreover, the Asia Koshien has evolved into more than just a sports event; it serves as a platform for cultural exchange and mutual understanding among nations. Through partnerships like this, NB.ACADEMY aims to cultivate impactful experiences that contribute to the development of future generations and local communities across Asia.

Comments from the Partner Company

Masanori Sato, President of Sapporo Megmilk
“We are truly honored to be involved once again as a diamond sponsor for the second Asia Koshien tournament. 2025 marks an important milestone for us, as we celebrate our 100th anniversary. Our corporate slogan encapsulates our commitment to promoting a stable and rich diet, through health enhancement via sports and supporting the growth of youth, which aligns perfectly with the Asia Koshien’s core philosophy, ‘Inspiration transcends borders.’ We are thrilled to support the platform where young players can develop sportsmanship and cultural understanding.”

Shogo Shibata, Executive Director of NB.ACADEMY
“We are deeply grateful to Sapporo Megmilk for their continued support as a diamond sponsor. Their longstanding dedication to Japanese food culture and innovation is a great encouragement for us as we launch this significant challenge. This tournament enables young people to connect beyond cultures and values through baseball, illustrating how perseverance can shape the future. Together, we aim to ensure that the young generation carries memories of food security and passion for aspirations.”

About the Asia Koshien

The Asia Koshien is an international tournament designed to spread the excitement and emotional stories of Japanese high school baseball throughout Asia. It seeks to recreate the intense moments experienced at Koshien, promoting cross-cultural exchange and increasing the popularity of baseball across Asia. By doing so, it aims to contribute to the expansion of Japan's baseball market and pave the way towards a brighter future, demonstrating that continued effort can spark change.

Tournament Details

• - Dates: December 13-20, 2025 (8 days)
• - Location: Jakarta, Indonesia
• - Venue: Gelora Bung Karno Stadium & Rawamangun Baseball Field
• - Age Range: 14-18 years old (as of end of December 2025)
• - Teams: 14 teams from 4 countries
• - Format: Tournament style (including a double-elimination bracket) with 36 matches in total
• - Game Duration: 7 innings or 2-hour time limit
• - Notes: Open to all genders and nationalities (residency is the only requirement)
• - Official Website: Asia Koshien 2025

Company Overview

Sapporo Megmilk Co., Ltd.
Location: 5-1 Yotsuyahonshiomachi, Shinjuku, Tokyo
Established: October 1, 2009
Website: Sapporo Megmilk

Sapporo Megmilk is a prominent player in Japan's dairy industry, dealing in a range of products from milk and yogurt to cheese and desserts. Celebrating its 100th anniversary in 2025, the company has been committed to meeting the needs and preferences of local customers through its subsidiary in Indonesia, established in 2012, contributing to regional health and well-being.

NB.ACADEMY
Location: 4-24-3 Jingumae, Shibuya, Tokyo
Established: August 19, 2022
Website: NB.ACADEMY

NB.ACADEMY aims to promote and establish traditional Japanese baseball culture overseas, especially in Asia. Their goals also include fostering human development through sports, enhancing language skills via international interactions, and providing values derived from the sport.