TCL Welcomes Ambassadors Joy Beune and Alex Vinatzer at IFA 2025 in Berlin

Celebrating Innovation and Sports Excellence: TCL at IFA 2025

On September 6, 2025, at the IFA 2025 event in Berlin, TCL, the global leader in consumer electronics and a proud partner of the Olympic and Paralympic Games, showcased its strong commitment to innovation and sports excellence. The brand welcomed its ambassadors, Joy Beune, the world champion speed skater from the Netherlands, and Alex Vinatzer, the precision-driven alpine skier from Italy. Their presence marked the official launch of TCL's collaboration with these outstanding athletes, underlining the brand's mission to inspire greatness through a unique blend of sports and technology.

During their visit to the TCL booth, the ambassadors engaged with fans, explored the latest innovations from the company, and participated in various events centered around athletic achievements and Olympic values. Beune and Vinatzer had the opportunity to try out some of TCL's cutting-edge products, including the C9K Premium QD-Mini LED TV, the immersive Z100 FlexConnect speaker, the FreshIN 3.0 smart air conditioner, the Super Drum washing machine, and a standalone refrigerator. Additionally, they took part in creating social media content and interviews, sharing their perspectives on breaking boundaries both on the slopes and in their training routines, as well as discussing how technology integrates into their daily lives as athletes.

This initiative forms part of TCL's global partnership with the International Olympic Committee (IOC), focusing on audiovisual and home appliance categories, extending until 2032. This partnership embodies TCL's ambition to inspire and unite people from diverse cultures and generations through the transformative power of sports. The collaboration aims to enhance the experiences of both athletes and fans, offering everything from digital displays at the Winter Olympic Games to providing home appliances in the Olympic Village.

Joy Beune expressed her excitement, stating, "Participating in IFA 2025 alongside TCL and having the chance to experience the company’s latest innovations was a wonderful experience. The energy at the booth, interacting with fans, and witnessing how TCL technology can support daily activities was truly inspiring." Alex Vinatzer echoed her sentiments, adding, "TCL's message of inspiring greatness truly resonates with what training, competition, and self-improvement embody as an athlete. I am proud to be part of the TCL team and look forward to seeing what this collaboration brings next."

Both athletes will feature in upcoming TCL campaigns leading up to the Milan-Cortina 2026 Winter Olympics, further solidifying their role in promoting the brand's values and commitment.

TCL Electronics specializes in the research, development, and production of consumer electronics, including televisions, mobile phones, audio equipment, and smart home devices. By combining thoughtful design with innovative technology aimed at inspiring excellence, TCL's product offerings provide essential features and experiences that hold significant value. As one of the largest consumer electronics brands globally, TCL's vertically integrated supply chain and state-of-the-art display manufacturing empower the company to make innovations accessible to everyone. For more information, visit TCL's website.

TCL is a trademark of TCL Corporation. Other brands and trademarks are the property of their respective companies.