#USA #Dallas #Travel Deals #Southwest Airlines #Airfare Discounts

A Week of Unforgettable Travel Deals

Southwest Airlines Co. has launched an exciting sales event, dubbed the Week of WOW, from September 14 to September 17, 2026. This annual event is one of the most awaited promotions, allowing travelers to book their trips at remarkably discounted fares. Throughout this week, customers can enjoy savings of up to 40% off base fares for select flights scheduled between October 5, 2026, and March 3, 2027. Alongside flight discounts, Southwest is also offering promotional prices on hotels, rental cars, and its exclusive vacation packages branded as Getaways by Southwest™.

Noteworthy Routes on Sale

Those keen to fly can take advantage of several nonstop routes currently available at a discount, including:

• - Austin to San Diego
• - Nashville to Chicago (Midway)
• - Denver to San Diego
• - Seattle to Nashville
• - Austin to San Jose

These routes represent just a sampling of the special rates available during the Week of WOW, which aims to cater to both vacation goers and business travelers.

Flexible Travel Experience

Sabrina Callahan, Senior Vice President and Chief Digital Marketing Officer, stated, "At Southwest, we understand that travelers desire flexibility and rewards that make their journey from booking to arrival easier. Whether planning for fall getaways, holiday visits, or business trips ahead, this event combines outstanding value with the renowned hospitality only Southwest can provide." Callahan also highlighted the convenience of the airline's offerings, which emphasize customer satisfaction and ease.

Expanding Discounts Beyond Flights

The promotions during the Week of WOW go beyond airfare discounts. Customers can enjoy:

• - Discounts on Rental Cars: Save up to 15% on base rates when booking a rental car for three days or more with Enterprise.
• - Hotel Stays: Earn or redeem 3,000 Rapid Rewards® bonus points for bookings through September 30, 2027.

Travelers who choose to bundle their vacation plans can consider the Getaways by Southwest™ option, which allows for savings of up to $500 on five-night vacation packages for two. The package also includes perks such as two free checked bags, making it an attractive option for family trips.

Joining the Rapid Rewards Program

Southwest Airlines encourages travelers to join their Rapid Rewards program. Being a member unlocks numerous benefits, including complimentary WiFi through T-Mobile, access to tier benefits, and opportunities to earn points by both flying with Southwest and using their eligible partners. Moreover, members can purchase points to reserve travel to their favorite destinations or newly launched Southwest routes.

This emphasis on customer satisfaction aligns with Southwest Airlines’ mission to provide friendly, reliable, and low-cost air travel. The company is keen on fostering loyalty among its growing base of customers, having transported over 134 million travelers in 2025 alone.

About Southwest Airlines

Founded in 1971, Southwest Airlines has established itself as a leading airline based on its unique approach to customer service and commitment to community engagement. Operating across 120 airports in 12 countries, Southwest is widely recognized for its efforts to make air travel more accessible and enjoyable for everyone. The airline continues to prioritize customer satisfaction by empowering its employees and employing a customer-first philosophy in all facets of its operations.

For more details on these offers and to book your next flight, visit Southwest.com for the latest updates and terms associated with the Week of WOW.