Scholarship Bank Launches First Television Commercial on Fuji TV

Scholarship Bank Launches First Television Commercial

Active & Company, headquartered in Chiyoda, Tokyo, has made headlines with its announcement of the first-ever television commercial for its innovative service, Scholarship Bank. The commercial will be aired on Fuji TV from May 1 to May 25, 2025, covering a wide broadcast area that includes Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, and Tochigi. This marks a significant step for the company as it aims to raise awareness about its unique scholarship repayment support service.

The TV commercial aims to deliver a clear and memorable message with the tagline, "If you borrowed a scholarship, choose Scholarship Bank." Through this powerful phrase, the advertisement seeks to express the core benefits of the service, effectively communicating how it serves as a supportive platform for students managing the repayment of their educational loans.

Overview of the Commercial

- Broadcast Period: May 1 - May 25, 2025
- Broadcast Network: Fuji TV (CX)
- Broadcast Areas: Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, Tochigi
- CM Video: Scholarship Bank TV Commercial (15 seconds)

What is Scholarship Bank?

Scholarship Bank stands as Japan's first platform dedicated to supporting the repayment of educational loans. Its mission goes beyond just financial assistance; by alleviating the burden of loan repayments, Scholarship Bank aims to foster an environment that encourages entrepreneurship, career changes, and the various transitions in life such as marriage and childbirth. The service is designed to promote a sustainable cycle of education and employment, paving the way for future generations to thrive without the heavy weight of debt.

Recent Concerns

It is crucial to mention that Fuji TV is currently under scrutiny due to issues related to sexual misconduct that have come to light. Active & Company takes this matter very seriously. The decision to run this advertisement was made with careful consideration, taking into account the ongoing third-party investigations, as well as the company's commitment to strengthening its governance structures and shareholder composition in response to these challenges.

About Active & Company

- Company Name: Active & Company
- Location: 5F Hieikudan Building, 3-8-11 Kudansouth, Chiyoda, Tokyo
- CEO: Junya Ohno
- Established: January 5, 2006
- Capital: 99.98 million yen
- Main Business: Organizational activation consulting and cloud services
- Website: http://www.aand.co.jp/

With this strategic marketing initiative, Active & Company not only seeks to enhance visibility for Scholarship Bank but also aims to engage with the community by addressing the vital issue of educational loan repayments in Japan, thereby leading the charge for a more supportive financial landscape for students.